Retail Marketing Manager - UK

at  Polestar

Polestar is an electric performance brand, determined to improve the society we live in by catalysing the change to sustainable mobility. We are a global team of exceptionally talented individuals who share a passion to change the world. We challenge conventions and we challenge ourselves for the purpose of innovation. We believe innovation is a team effort and that just like each component is critical to the performance of our cars each person working at Polestar is as important to the team and its performance. We work in close collaboration across empowered global teams that do not settle for anything less than excellence.

THE OPPORTUNITY

We have an exciting opportunity at Polestar UK for someone to join the Marketing team and play a crucial role in the success of the business. Reporting to the Head of Marketing, Events & Retail Experience, this role works cross functionally between sales, network development, business operations, marketing and with our NGA investors to co-ordinate and champion excellent retail marketing plans and experiences across all Polestar locations.
We are seeking a motivated individual to take on the role of Retail Marketing Manager. If you have a passion for retail marketing, a collaborative approach with a keen eye for detail and analysis and a proactive attitude to drive results, this could be the perfect opportunity for you.
You will need to possess a positive results-orientated attitude with an enterprising spirit who relishes the innovative and new, and be challenged to push boundaries, propose, and execute innovative ideas and establish best practices.

COMPETENCE AND EXPERIENCE IS IMPORTANT, BUT PERSONALITY AND PASSION IS KEY!

Though we have a global presence, we maintain the start-up mentality that saw us grow so rapidly. Expect a fast-paced, exciting environment. Change happens often at Polestar. But so does progress. We are looking for individuals who are enthusiastic, driven and can manage the level of complexity, adaptability and fast decision making required. We are a passionate organisation with a positive, go-get-attitude, and we act as a strong collaborative team to get things done, and importantly in the right way to enable the business to be successful for the long term

• Responsible for the broader retail marketing strategy and initiatives in the UK
• Be the lead representative for retailer marketing, fostering strong relationships and collaborations with other key stakeholders, departments and our investors to understand and align on objectives, strategies and activations.
• Accountable for executing and delivering the retailer marketing plans working in close collaboration with our investors and Polestar locations.
• Regular detailed evaluation of all activations and plans with each retailer to measure success, best practices and provide relevant feedback to the UK Polestar retail marketing community. Review results of the investor marketing spend, channel evaluation, forecasting and delivering positive ROI.
• Review and approve all local retailer’s marketing and events quarterly activation plans and tactical sales communication in-line with the latest brand guidelines and toolkits. Support local retailer marketing contacts with their plans, assets, any relevant kit and implementation.
• Share on a quarterly basis the broader UK national brand and marketing plans for clear alignment strategies and no cannibalisation on a local regional level. Work closely with the Senior Marketing Manager and Senior Events Manager to ensure they support the broader plans and activities.
• Act as a brand champion, reviewing and approving all assets developed by local retailers and supporting them with local communications and assets.
• Support new Polestar location openings and ensure a strong pre-opening, opening and post-opening launch plan.
• Be the customer champion for retail, reviewing and conducting market research where relevant to identify trends, needs, competitor activities and opportunities for growth. This includes supporting the management and regular review of mystery shopping activities and research.
• Share regular performance and marketing updates with the local retail marketing contacts and spaces/ Polestar locations and update internal tools with latest information on retailer campaigns, budgets, channels.
• Work with Polestar locations to capture professional content of all locations to ensure all relevant channels are constantly up to date. Create and push live local assets and content for space screens, window displays, Additionals displays and other communication touchpoints and launches to highlight upcoming events, local commercial and tactical offers and latest campaigns.