Retail Marketing Manager

at  Uniqlo Canada

POSITION OVERVIEW

UNIQLO Canada is seeking to hire a Retail Marketing Manager to join our growing Marketing/PR team. The Retail Marketing Manager will be responsible for implementing and leading instore marketing campaigns and new store opening events in 2024/2025 with responsibilities developing both short-term and long-term marketing strategies, creating IMC, executing campaigns, monitoring ROI and managing marketing budget. More importantly, the Retail Marketing Manager will be tasked with increasing UNIQLO brand awareness and preference through various marketing activities.

Job Description:

• Building brand awareness and positioning through effective retail marketing
• Developing and evaluating marketing strategy for instore campaign and new store opening events
• Propose both short-term and long-term marketing strategy with strong analysis in market opportunity, previous sales history, marketing spending vs. net sales, local trend, etc.
• Develop integrated media plan which meets both effectiveness (Quality) and efficiency (Cost)
• Effectively develop, coordinate, and execute regional marketing plans, including grand openings, product focused campaigns, and focus store activities
• Assist in creation of new partnerships and programs to increase UNIQLO’s brand awareness, sales and customer traffic to stores
• Closely communicate with internal counterparts and external agencies to best screen incoming proposals and business opportunities
• Additional duties as assigned.

Desired Skills and Experiences:

• Bachelors or masters degree in marketing, business, business management or related field
• 5-7 years of experience in developing marketing campaigns, marketing strategies, and plan execution
• Marketing experience with retail stores is considered an asset
• Detail oriented with strong project management skills
• Strong analytical skills
• Ability to quickly adapt to change
• Must be able to collaborate cross functionally and willing to work in a team-based environment
• Ability to communicate clearly and concisely

UNIQLO Canada is an equal opportunity employer. UNIQLO Canada encourages applications from all qualified candidates and accommodates person with disabilities. Candidates that are selected for interviews should advise us if they require accommodation.

Please refer the Job description for details