Retail Marketing Specialist (NJ & NY)

at  iAnthus Capital

At iAnthus, we are not just in the business of cannabis; we’re in the business of empowering individuals to lead healthier, happier lives through access to premium-quality medicinal and adult-use cannabis products. We believe in the potential of cannabis to enhance wellness and redefine the future of self-care. As a trailblazer in the cannabis industry, we’re committed to providing a holistic approach to well-being, fostering a community where every patient and customer can thrive and find relief.

WHO WE ARE:

iAnthus Capital Management is a multi-state operator, encompassing the full spectrum of cannabis enterprises, from cultivation to processing to retailing. Cannabis will be the next great transformative industry - not just because it has the power to change people’s lives (especially those suffering from chronic ailments) – but also because it will impact many other industries, from agriculture to pharmaceuticals to alcoholic beverages. Our mission is to create the most valuable cannabis brands and network of cannabis operations and distribution nationally. At iAnthus, you will be given opportunities for career development, a flexible work environment, excellent benefits, a wellness program and the ability to interact with and learn from leaders in the cannabis industry.

SUMMARY:

As a key player on the iAnthus marketing team, the Retail Marketing Specialist for NJ and NY will be responsible for successful execution and optimization of our email, SMS and promotional campaigns, social media strategy, creation of compelling digital/in-store graphics and more. The ideal candidate strives in a fast-paced environment and is a strategic thinker with a passion for brand storytelling.

QUALIFICATIONS:

• Bachelor’s degree in business administration, marketing, communications, or a related field preferred
• 1-5 years of experience in marketing
• 1-5 years of cannabis marketing experience preferred
• Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems and content management systems
• Excellent analytical skills and a knack for data analysis
• Strong written and verbal communication skills
• Skilled in writing and editing content with an attention to detail
• Strong prioritization, organization, and project management skills
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• Email and SMS Marketing: Develop and execute targeted email + SMS marketing campaigns, including crafting compelling messages, segmentation, scheduling, and monitoring deliverability rates. Analyze performance metrics to optimize future sends.
• Social Media Management: Execute the social media calendar and strategy for Massachusetts and New York, ensuring alignment with our brand’s voice and objectives. Engage with our community across platforms and track social media KPIs to inform strategy adjustments and optimize on the fly.
• Graphic Design: Design digital and in-store graphics to support product launches, promotions, and programmatic ads. Ensure all materials reflect our brand identity and voice.
• Campaign Analysis: Regularly report on the performance of marketing initiatives, providing insights and recommendations for improvement. Be involved in the relationship with strategic partners like menu platforms, loyalty platforms and programmatic ad providers to improve content effectiveness and analyze data.
• Event Coordination and Planning: For NJ & NY, plan and execute local events to enhance community engagement and support new product launches or promotional events.
• Collaboration: Work closely with the marketing team and cross-functional departments to ensure cohesive strategy development and deployment. Participate in brainstorming session and contribute innovate ideas for content and campaigns.
• Promotions and campaigns: Responsible for collaborating with Retail Management, District and Inventory Managers for implementing promotions and discounts for the retail locations. In addition, manage and facilitate the creation of promotions for retail assets such as, the website, in-store assets like TVs, Dutchie and Leafly menus – ensuring the online customer experience aligns with promotions and discounts. Create internal processes of communication to Retail Management regarding the promotions and our digital efforts effectively.
• Support Retail Management for any compliance necessary store updates for any closures, maintenance updates, and or company updates.
• CRM Knowledge & Data: Define program objectives and KPIs, analyze performance data in our CRMs to hit target KPIs, and provide reporting and analysis to leadership [x] to support monthly, quarterly, and yearly sales and marketing goals.