Retention & Monetization Manager

at  SkyShowtime

DESCRIPTION

SkyShowtime is looking for a Retention & Monetization Manager to play a pivotal role to support elevating our CRM & lifecycle practice, by leveraging your experience with CRM automation, customer retention and engagement, revenue generating activities and tactical marketing analysis.
The ideal candidate thrives in international, dynamic and a fast-moving environment and is an experienced, bold, multi-faceted and innovative CRM & lifecycle expert with strong communication skills who thinks strategically, analytically, and creatively.

SKILLS, KNOWLEDGE AND EXPERTISE

• Experience working with CRM, lifecycle marketing, digital marketing, and multi-channel programs.
• Excellent understanding of email, push notification and In-app notifications, preferably from a B2C subscription-oriented business.
• Strong analytical skills and comfort with Excel, web analytics tools, etc.
• Skilled in digital marketing, including targeting/segmentation, A/B testing, and optimisation for conversion and engagement.
• Ability to handle multiple projects and deliver results, working both strategically and tactically.
• Success collaborating and excellent teamwork skills.
• Ambitious, resilient, agile, self-starter.
• High standards of excellence and attention to detail.
• Creative mindset and ability to propose new before asked.
• A passion for delivering and ensuring best-in-class customer experiences and journeys.
• Experience working across multiple markets and cultures (desired).
• Must be fluent in English with excellent written and verbal skills. Additional European language is a plus.

ABOUT SKYSHOWTIME

SkyShowtime is Europe’s newest streaming service. A joint venture of Comcast and Paramount Global, SkyShowtime brings together the best of Hollywood and local entertainment in one place.
From movies, and original series from the iconic brands of Universal Pictures, Paramount Pictures, Nickelodeon, DreamWorks Animation, Paramount+, SHOWTIME®, Sky Studios, and Peacock to SkyShowtime Original series, SkyShowtime is Europe’s new home for premium entertainment.
Launched across all of its markets in 2023, SkyShowtime is available in: Albania, Andorra, Bosnia & Herzegovina, Bulgaria, Croatia, Czechia, Denmark, Finland, Hungary, Kosovo, Montenegro, North Macedonia, Norway, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden. It is available through select television providers in some markets and across Amazon Fire TV (selected markets), Android devices, Android TV, Apple iOS, tvOS, Google Chromecast, LG connected TVs, Samsung Smart TVs, and through its website www.skyshowtime.com.
We continue to build a team of values-led people leaders who understand the power of creativity and shared responsibility, a team that is restless and relentless in seeking new ways to improve and win. This is an incredible opportunity to build a business from the ground up in an open, diverse, and inclusive environment.

• Support the SST Retention and Monetization team in defining and implementing end-to-end lifecycle strategies and tactics focused on retention and customer growth across email, push notification and in-app messaging.
• Support road-mapping & strategising in collaboration with the broader Retention & Engagement team.
• Stakeholder management and communication planning, working closely with other teams for strategic planning and development.
• Developing new use cases and design automated and dynamic programs supported and inspired by data to maximise engagement and customer lifetime value.
• Defining a test-and-learn strategy to optimise communications effectiveness across channels and programs.
• Measuring performance and develop reports for CRM programs; Work closely with Data and Analytics teams to track and optimise customer engagement and loyalty.
• Collaborating with other Growth Marketing areas to support and develop cross-channel initiatives.
• Collaborating with Product to enhance customer experience and retention throughout their end-to-end journey on the platform.