Revenue Management - Price & Promotions Lead

at  Ferrero

COMPANY DESCRIPTION

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

WHO WE ARE LOOKING FOR:

This role is looking for someone who can translate data into actionable strategies to determine the correct market pricing, drive sales and enhance marketing efforts. So, ideally, we would like experience with Nielsen and or Circana; passion for translating your data into stories and using your communication skills to influence the wider business.

ABOUT THE ROLE:

The Pricing & Promotions Manager within the Revenue Management team is responsible for analysing consumer trends, including volumes, net sales, trade margins and promotional spending, to identify growth opportunities. This role partners with the Marketing team in leading the development of pricing strategies by providing insights on competitor pricing and promotions across channels, ensuring alignment with a 1–3-year pricing plan. The Pricing Manager also plays a key role in customer planning, defining promotional budgets and optimising the effectiveness and efficiency of pricing and promotional activities.

MAIN RESPONSIBILITIES:

As the Pricing & Promotions Manager you will have full responsibility for the Price and Promotional strategy; understanding the key category and market pricing, identifying how to win market share through pricing and promotion. You will deliver 1–3-year business objectives through clear pricing and promotional strategy, utilising internal and external metrics to balance market share and wining targets.
You will continuously monitor and evaluate the impact of pricing and promotional activities to ensure maximum return on investment. Coordinating with sales teams to integrate pricing, promotions and customer investment strategies into overall customer planning. You will also analyse assortment price evolution, verifying the coherence with group pricing.
You will have full ownership of managing commercial guidance by brand & SKU to ensure a profitable 1-year execution plan, working closely with Marketing & Finance to deliver.
This role also gives you accountability of annual planning, so you will own the sales annual planning cycle within 1-3 years whilst owning the commercial into the marketing annual planning cycle.

HOW TO BE SUCCESSFUL IN THE ROLE AND AT FERRERO:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.