RGM Analyst

at  LOral

ABOUT THE DIVISION:

In the L’Oréal Consumer Products Division, our mission is to democratize the best of beauty which means bringing beauty to all. And for us, beauty must be sustainable.
The Consumer Product Division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L’Oréal groups largest division made up of 30k employees worldwide.

ABOUT THE JOB

We are looking for an RGM Analyst to join our team, reporting into the Category Strategy Head in the development of Category growth plans to drive business objectives via core RGM pillars of pricing, promo, mix, and PPA

• Utilise consumer, shopper and market insights from multiple platforms and information sources to create compelling customer presentations which engage retailers and assert our category credentials
• Analyse category dynamics, performance and trends to identify future growth opportunities and develop retailer-specific recommendations
• Work closely with Commercial teams, translating relevant data and insights into business building opportunities
• Build strong relationships with internal stakeholders across sales, marketing, business development, & finance.
• Share learnings and best practises with local, regional and global teams and regular forums.
• Work closely with Marketing and Commercial teams, using relevant data and insights to influence promotional optimisation & pricing strategy.

Promo Strategy

• Support Category Strategy Head in the development of customer-specific promotional growth plans to deliver category, customer and brand objectives. Utilising insights to drive recommendations on depth and frequency as well as optimal slotting clashing, phasing
• Lead the Annual Promotional Guardrails development & deployment across our retail teams internally.
• Developing promotional plans that are underscored by sound macro and financial analysis and make sense for the category and retailer objectives
• Support Activation Category Managers to determine best ROI across different retailer activations
• Lead Post Promo Effectiveness Analysis to drive learnings to maintain and evolve our promo golden rules/strategy

Pricing Strategy

• Support marketing to track price benchmarking of existing portfolio and identify white space opportunities for our products
• Support marketing to determine correct NPD pricing within competitive context and internal financial metrics
• Monitor the market and analyse the impact of price changes within the market
• Review our pricing annually across our entire portfolio and make recommendations pricing strategy

Mix/PPA Strategy

• Support the business decision making to drive profitable growth through optimisation of our assortment - recommendations on activation, distribution, promo strategy
• Identify white space opportunities to launch new products/formats/size that tap into unmet shopper mission/consumer needs
• Support our retailer and channel strategy

Please refer the Job description for details