ROI Digital Channel Manager

at  Holland Barrett

Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.
We are seeking an ambitious ROI Digital Channel Manager to lead the growth of our ROI website and app. In this pivotal role, you will develop and execute a dedicated trade and optimization plan to accelerate performance beyond its current trajectory. Collaborating with key ROI stakeholders and support teams, you’ll enhance core customer propositions, including Click & Collect, and create tailored category and range propositions for the ROI market. This is your opportunity to shape digital growth and deliver a best-in-class online experience for our customers.

KEY REQUIREMENTS:

• Digital merchandising: Utilising a data led approach to improve visual merchandising and site optimisation
• Omni-channel retailing: Understanding of processes and capabilities needed to improve digital touchpoints and customer interactions across stores and online
• Digital Analytics: Deep knowledge of digital metrics (both commercial and web) and confident use of sophisticated data platforms (such as Tableau or Metabase)
• Financial Management: Understanding of budgeting, forecasting, and digital P&L
• Marketing Strategy: Ability to develop and execute effective on-site marketing campaigns
• Worked in several roles as an eCommerce Manager (or equivalent role) across an established omni-channel retailer
• Strong understanding of all core components that drive a digital business – trading, digital marketing, tech, UX, operations and customer experience
• Strong grasp of UX/UI and how to leverage conversion rate optimisation (CRO) tactics to increase conversion and improve the customer experience
• Comfortable interpreting customer insights from raw and disparate data sets to drive the right commercial actions
• Excellent understanding of what levers to pull to drive sales and increase conversion online

Technical Experience

• Technical: Hand on experience working in eCommerce platforms (Content Management Systems, PIM systems)
• Data: Ability to interpret and analyse complex data sets and getting to clear recommendations of change.
• Excellent stakeholder management skills: Ability to independently influence senior stakeholders to align to key recommendations

KEY RESPONSIBILITIES:

• Develop and execute an ROI eCommerce strategy - creating a plan that aligns with the business objectives and customer strategy which delivers growth ahead of current trajectory
• Create and drive an ROI specific trade plan - working with the ROI commercial and ROI Marketing Manager to build a plan that’s tailored to the ROI market and exploits key opportunities
• Budgeting and forecasting – lead on building the annual financial budget alongside finance and digital marketing teams and lead on weekly and monthly commercial forecasting processes
• Performance reviews - represent digital in weekly and monthly ROI sales review meetings. Being prepared with key insights and clear action plan to support opportunity areas
• Data Analysis and Reporting – track key performance indicators (KPIs) to measure website and commercial effectiveness and identify areas for improvement. Obsessively reviewing data daily through our comprehensive data platform Metabase
• Product assortment – utilising a range of data sources to make recommendations on new product or range opportunities to drive incremental performance and customer growth
• Website/App optimisation – continuously reviewing customer, commercial and site analytics data to recommend and execute on core changes to key journeys, navigation and landing pages
• Customer Propositions – take ownership of key propositions including Click & Collect, Subscribe & Save and delivery options to drive greater participation, recommending proposition improvements and ultimately driving greater customer satisfaction

Our Benefits for this role include, but not limited to:

• H&B Employee Discount - 25%
• Bonus
• Pension company contribution
• 33 Days Holiday per year (Inclusive of bank holidays)
• Private Medical Care
• Exclusive benefits, free advice and savings from a range of retailers and providers
• Electric Car Schem