Routes Marketing Manager, International (Point of Sale Canada)

at  Air Canada

CONDITIONS OF EMPLOYMENT:

• Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.

LINGUISTIC REQUIREMENTS

Based on equal qualifications, preference will be given to bilingual candidates.

Qualifications

• University degree in Business, Marketing option or equivalent
• 3 years of relevant experience
• Bilingual - Proficient in grammar, spelling and punctuation in English and French
• Practical knowledge of digital mediums including internet and social media channels
• Experience with targeted email campaigns and CRM - an asset
• Agency experience - a considerable asset
• Excellent strategic and analytical skills
• Highly motivated to succeed with energy and enthusiasm
• Highly organized self-starter with the ability to produce quality work in an ever-changing business and a strong desire to use your initiative and take accountability for your work.
• Strong communication, presentation and networking skills and experience in working with people at all levels.
• Excellent interpersonal skills, good listener, and ample communication skills
• Comfortable working independently and within a team environment assisting colleagues whenever possible
• Ability to manage and prioritize multiple projects and requests from competing stakeholders, move quickly and effectively and consistently aligning day-to-day responsibilities with wider corporate strategy
• Explicit attention to detail and accuracy
• High levels of ingenuity, creativity, and initiativ

• Develop, manage and lead all execution aspects for route support marketing campaigns and initiatives within the portfolio including but not limited to mass and targeted campaigns (e-mail, digital, social, print, TV, OOH, SEM, etc.)
• Develop, manage and lead execution for the visiting friends and relatives (VFR) segment and other specialty segments including but not limited to multi-cultural communities in Canada, immigration segments, students studying abroad programs.
• Develop B2C marketing assets and content based on business and commercial inputs received from various internal stakeholders (Revenue Management, Global Sales, Brand, etc) for use and distribution through various channels including but not limited to email, social, paid digital, aircanada.com, print, video.
• Propose marketing strategies and solutions including tactical mix, channel mix and messaging strategy working in collaboration with Revenue Management, Aeroplan Loyalty Management, Revenue Management and Sales departments to identify and proactively solve upcoming route issues.
• Coordinate, execute and support in the management of relevant tourism/business partnership marketing campaign allowing Air Canada to have stronger visibility and reach in specific markets
• Working closely with the Marketing Analytics teams, monitor, analyze and report back on campaign results, demonstrating campaign ROI, deriving actionable insights for use in future campaigns and continually improve the effectiveness of marketing communication campaigns
• Manage and execute weekly B2C Deals of the week email, working closely with internal and external stakeholders.
• Ensure brand identity and guidelines are respected, and defend strategies and media choices
• Accountable for ensuring accuracy, cohesiveness and legality of information contained in all communications
• Regularly prepare presentations and actively participate in meetings with airline leadership to facilitate strategic decisions.
• Manage external service providers and agencies, including multi-cultural speciality agencies, overseeing the marketing budget for respective portfolio including issuing of PO’s, purchase commitment authorizations, invoicing, billing and reconciliation
• Act as a subject-matter expert and consultant to business units.
• Develop strong, cross-functional, cooperative working relationships with other branches impacted by route support marketing initiatives (Air Canada Studio, Analytics, Marketing Ops, Web Team, CRM Planning, Air Canada Media Desk, Revenue Management, Sales Communications, Network Planning, Air Canada Sales, Corporate Communications), etc.
• Think strategically to contribute to new ideas and best practices based on key industry trends and assist the conversion process with an analytical, insights driven approach to solutions, contributing to the achievement of corporate annual objectives and targets with integrity
• Prioritize projects and campaigns in keeping with corporate and brand objectives
• Actively participate in the annual marketing-communications planning process
• Actively monitor market trends and competitor activities
• Provide support to Director, Routes Marketing as assigned

Qualifications

• University degree in Business, Marketing option or equivalent
• 3 years of relevant experience
• Bilingual - Proficient in grammar, spelling and punctuation in English and French
• Practical knowledge of digital mediums including internet and social media channels
• Experience with targeted email campaigns and CRM - an asset
• Agency experience - a considerable asset
• Excellent strategic and analytical skills
• Highly motivated to succeed with energy and enthusiasm
• Highly organized self-starter with the ability to produce quality work in an ever-changing business and a strong desire to use your initiative and take accountability for your work.
• Strong communication, presentation and networking skills and experience in working with people at all levels.
• Excellent interpersonal skills, good listener, and ample communication skills
• Comfortable working independently and within a team environment assisting colleagues whenever possible
• Ability to manage and prioritize multiple projects and requests from competing stakeholders, move quickly and effectively and consistently aligning day-to-day responsibilities with wider corporate strategy
• Explicit attention to detail and accuracy
• High levels of ingenuity, creativity, and initiative