Rozsa Marketing Manager

at  Michigan Technological University

ROZSA MARKETING MANAGER

Job No: 24306
Department: Rozsa Ctr for Performing Arts
Work Type: Staff - Full Time
Location: Main Campus (Houghton, MI)
Full Time / Part Time: Full Time
Categories: Marketing/Communications
Department: Rozsa Center for Performing Arts
Summary
The mission of the Rozsa Center for the Performing Arts is to cultivate a vibrant and connected community through events that bring the region together. The Rozsa Center is the largest performing arts venue in the Upper Peninsula of Michigan, primarily serving the public in the Keweenaw region of Houghton, Keweenaw, Baraga, and Ontonagon counties. The center is part of Michigan Technological University’s Department of Visual and Performing Arts (VPA). The Rozsa Center includes a 1079-seat proscenium theater, a visual arts gallery, and a large public lobby.
The Rozsa Center for the Performing Arts seeks experienced applicants for a full-time position as Marketing Manager. Reporting to the Executive Director of the Rozsa Center, the position plays a key leadership role in advancing the Rozsa’s mission by developing and executing comprehensive marketing strategies to elevate the visibility of the Center and its programs. The Marketing Manager oversees the marketing team, which includes a full-time Assistant Marketing Manager and part-time student marketing employees.
This individual will oversee the long-term marketing vision, lead the creation of the annual marketing plan, public relations, and direct marketing efforts for a diverse range of events including the Presenting Series of professional touring shows and the department-produced Michigan Tech Art, Michigan Tech Music, and Michigan Tech Theatre Series.
This role requires a creative, data-driven approach to marketing, as well as the ability to adapt to the unique needs of a university environment. The ideal candidate possesses a passion for the arts, a strategic mindset, and the ability to work collaboratively with internal and external stakeholders to ensure the successful promotion of the performing arts within the University and broader community. Some night and weekend work is required. Creative, innovative individuals who aren’t afraid to think big and have the ability to jump between the creative and analytical sides of a project are highly encouraged to apply.

Responsibilities

• Strategic Marketing Leadership: Develop and execute long-term marketing strategies to build brand awareness, audience engagement, and attendance for the Rozsa Center and its programming
• Commitment to Organizational Mission and Values: Lead by example and see opportunities to grown in the organization’s mission and values of accessibility, responsibility, dignity, and joy.
• Annual Marketing Plan: Create, manage, and implement and annual marketing plan, that aligns with the Rozsa Center’s goals and mission; adjust strategies based on data insights and audience trends.
• Presenting Series: Lead all marketing efforts for the Rozsa Presenting Series, including contract review, overseeing promotions, ticket sales strategies, and audience engagement initiatives.
• Department Collaboration: Partner with the Visual and Performing Arts Department to promote University-produced music, art, and theatre series, ensuring consistent and cohesive messaging across all channels.
• Content Creation: Oversee the creation of all marketing content, including print, digital, social media, email campaigns, press releases, and promotional materials.
• Brand Management: Maintain and enhance the Rozsa and University’s brand identity, ensuring consistent messaging and visual presentation across all platforms.
• Digital Strategy: Develop and execute digital marketing strategies, including website management, SEO, social media, and email marketing to increase online visibility and drive ticket sales.
• Public Relations: Maintain and grow media relations in the region.
• Audience Development: Identify and implement strategies to expand and diversify audiences by utilizing data analysis and market research to inform decisions.
• Collaboration & Partnerships: Work closely with internal departments, external media, community partners, and vendors to support marketing efforts and create promotional opportunities.
• Budget Management: Develop and manage the marketing budget, effectively allocating resources and monitoring ROI of marketing initiatives.
• Team Leadership: Lead and mentor a marketing team by providing guidance, professional development, and fostering a collaborative work environment.
• Commit to learning about continuous improvement strategies and applying them to everyday work. Actively engage in University continuous improvement initiatives.
• Apply safety-related knowledge, skills, and practices to everyday work.

Required Education, Certifications, Licensures

• Bachelor’s degree in marketing, communications, arts management, or a related field, or equivalent experience.

Required Experience

• Three years of experience in marketing.
• Proven success in developing and executing marketing plans and strategies that drive audience engagement and revenue growth.
• Strong understanding of digital marketing strategies, including social media, SEO, and email marketing.
• Experience writing press releases, radio and television ads, promotional materials, etc.
• Experience creating and implementing marketing plans.
• Experience with graphic design.
• Possess a valid driver’s license and meet Michigan Technological University’s vehicle use requirements.
• Experience managing a website.

Desirable Education and/or Experience

• Experience with ticketing systems, data management, and analytics.
• Experience working in a higher education setting.
• Five years of experience in marketing.
• Three years of experience in events or performing arts marketing.
• Experience supervising a team, including student workers.
• Experience with media and media production, including photography, video production, and video editing.
• Experience creating communications plans for annual giving campaigns.
• Experience with Omni CMS, ticketing software, and CMS systems.
• Experience working in a higher education setting.

Required Knowledge, Skills, and/or Abilities

• Ability to generate new ideas, develop insights, apply innovative solutions, and create a climate where others are inspired to do the same.
• Excellent communication, writing, and presentation skills.
• Willingness to work a deadline-driven schedule.
• Ability to lead a team and work collaboratively across departments and with external stakeholders.
• Foster a sincere investment in people and is committed to developing leadership skills in others. Respect, understand, value, and seek out different perspectives and voices and hold self and others accountable for achieving a diverse and inclusive environment.
• A high degree of proficiency with software in the Google Suite, Adobe Suite, and Canva.
• Passion for the arts and a commitment to promoting diverse artistic programming.
• High level of attention to detail.
• Solutions-based, adaptable, and flexible in a fast-paced environment.
• Ability to work night and weekend hours as needed.
• Demonstrated ability to communicate effectively across cultural boundaries and work harmoniously with diverse groups of students, faculty, and staff.
• Demonstrated commitment to contribute to a safe work environment.

Desirable Knowledge, Skills, and/or Abilities

• Demonstrated success in, or potential future contributions to, working with persons from diverse backgrounds, creating a sense of belonging, and fostering a fair, objective, welcoming place to work for persons with a wide variety of personal characteristics and viewpoints.

Work Environment and/or Physical Demands
The work environment and/or physical demands described here are representative of those an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Examples:
Work will be done in an office environment where noise levels are usually low to moderate
Frequent repetitive hand/wrist motions and finger manipulation
Required Training and Other Conditions of Employment
Every employee at Michigan Technological University will receive the following 4 required trainings; additional training may be required by the department.

Required University Training:

• Employee Safety Overview
• Anti-Harassment, Discrimination, Retaliation Training
• Annual Data Security Training
• Annual Title IX Training

• Strategic Marketing Leadership: Develop and execute long-term marketing strategies to build brand awareness, audience engagement, and attendance for the Rozsa Center and its programming
• Commitment to Organizational Mission and Values: Lead by example and see opportunities to grown in the organization’s mission and values of accessibility, responsibility, dignity, and joy.
• Annual Marketing Plan: Create, manage, and implement and annual marketing plan, that aligns with the Rozsa Center’s goals and mission; adjust strategies based on data insights and audience trends.
• Presenting Series: Lead all marketing efforts for the Rozsa Presenting Series, including contract review, overseeing promotions, ticket sales strategies, and audience engagement initiatives.
• Department Collaboration: Partner with the Visual and Performing Arts Department to promote University-produced music, art, and theatre series, ensuring consistent and cohesive messaging across all channels.
• Content Creation: Oversee the creation of all marketing content, including print, digital, social media, email campaigns, press releases, and promotional materials.
• Brand Management: Maintain and enhance the Rozsa and University’s brand identity, ensuring consistent messaging and visual presentation across all platforms.
• Digital Strategy: Develop and execute digital marketing strategies, including website management, SEO, social media, and email marketing to increase online visibility and drive ticket sales.
• Public Relations: Maintain and grow media relations in the region.
• Audience Development: Identify and implement strategies to expand and diversify audiences by utilizing data analysis and market research to inform decisions.
• Collaboration & Partnerships: Work closely with internal departments, external media, community partners, and vendors to support marketing efforts and create promotional opportunities.
• Budget Management: Develop and manage the marketing budget, effectively allocating resources and monitoring ROI of marketing initiatives.
• Team Leadership: Lead and mentor a marketing team by providing guidance, professional development, and fostering a collaborative work environment.
• Commit to learning about continuous improvement strategies and applying them to everyday work. Actively engage in University continuous improvement initiatives.
• Apply safety-related knowledge, skills, and practices to everyday work