SaaS Marketing Strategist

at  VCC Live

VCC Live is a fast-growing tech company providing cloud-based contact center solutions and telecommunication services. With a constantly growing client base, we’re proud to serve hundreds of companies from a wide range of industries.
VCC Live is seeking a talented and experienced SaaS Marketing Strategist to develop and execute comprehensive marketing strategies that drive lead generation, brand awareness and customer acquisition. The ideal candidate will have a proven track record in SaaS marketing, a deep understanding of marketing automation, and a data-driven approach to decision-making.

• Strategic Development: Collaborate with the Director of Customer Acquisition to develop and implement strategic marketing plans that align with business objectives and drive growth.
• Market Analysis: Conduct thorough market research and competitive analysis to identify opportunities and optimise marketing efforts. Utilise A/B testing to refine strategies based on prospect preferences.
• Marketing Automation: Implement and manage advanced marketing automation tools to streamline processes, enhance efficiency, and improve scalability.
• Lead Generation: Design and execute multi-channel lead generation campaigns, including SEO, SEM, content marketing, social media, and paid advertising, to drive qualified leads.
• Brand Building: Enhance brand positioning and develop high-impact content strategies, including whitepapers, case studies, webinars, and videos.
• Collaboration: Work closely with the Marketing Content Specialist and cooperate with resellers’ marketing departments to enhance mutual reach and market presence.
• Performance Monitoring: Establish and monitor KPIs such as website traffic, lead quality, conversion rates, CAC, ROMI.
• Continuous Improvement: Regularly analyse performance data and make data-driven adjustments to marketing strategies to ensure continuous improvement and optimization.