SaaS Product Marketing Manager (Remote)

at  Percona

We’re looking for a talented Product Marketing Manager to join us at Percona! We want you to play a pivotal role in our new team, and pave the way in shaping the architecture and design of our cutting-edge Software as a Service (SaaS) solutions. Do you thrive in the electric buzz of a startup ethos? This opportunity is your ticket to a fresh frontier within Percona, a pioneering team crafting novel solutions for our customers. So, if you’re ready to dive into the heartbeat of an innovative, high-performance team, your search ends right here!
As the SaaS Product Marketing Manager at Percona, you will be the driving force behind the successful go-to-market strategy for our SaaS products. You’ll work closely with cross-functional teams to craft compelling messaging, develop marketing collateral, and execute campaigns that position our solutions as industry leaders. If you have a passion for technology, a knack for storytelling, and a proven track record in product marketing, we want you on our team.

WHAT YOU WILL DO:

• Develop and execute comprehensive go-to-market strategies for new SaaS products, ensuring alignment with business goals and market trends.
• Collaborate with product management to understand product features, benefits, and unique selling points.
• Craft compelling product messaging and positioning that resonates with target audiences.
• Create differentiated value propositions and communicate the value of our products effectively.
• Lead the creation of marketing collateral, including product sheets, case studies, whitepapers, and other materials to support the sales process.
• Collaborate with design and content teams to ensure consistency in branding and messaging.
• Plan and execute digital marketing campaigns to generate awareness, drive demand, and acquire new customers.
• Leverage various channels such as social media, email marketing, and content marketing to reach target audiences.
• Conduct market research to stay informed about industry trends, competitive landscape, and customer needs.
• Use market insights to refine marketing strategies and contribute to product roadmap decisions.
• Provide sales teams with the tools and resources they need to effectively communicate the value proposition and features of our SaaS products.
• Develop and deliver product training sessions for internal teams and external partners.

WHAT YOU HAVE DONE:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• Proven experience (5+ years) in product marketing in the software industry.
• Strong understanding of technology and the ability to translate technical features into customer benefits.
• Excellent written and verbal communication skills.
• Ability to self-organize, be consistent and disciplined, and make decisions within your area of responsibility independently.
• Demonstrated ability to collaborate with cross-functional teams and influence stakeholders.
• Willing to travel occasionally on business throughout EMEA and the US.