Sales and Marketing Manager

at  Airmatic Ltd UK

WELCOME TO AIRMATIC- WE WOULD LOVE YOU TO JOIN US

We are a fast-growing engineering SME based in Northern England. We specialise in industrial ventilation and sheet metal fabrication. We are looking to expand our team with a proactive and results-driven Sales and Marketing Manager a key position in driving sustained and future growth.

KEY REQUIREMENTS:

• Proven experience in sales and marketing, ideally in the engineering or technical services sector.
• Strong understanding of B2B sales cycles, lead generation, and relationship management.
• Experience with digital marketing tools and platforms (Google Analytics, SEO, social media, email marketing).
• Excellent communication skills with the ability to tailor messaging to different audiences.
• Strong organizational and project management abilities, with a results-driven mindset.
• Ability to work autonomously while also contributing to a collaborative team environment.
• Familiarity with CRM systems and reporting tools.
• Proactive, self-motivated, and enthusiastic about driving business growth.

DESIRED SKILLS:

• Previous experience in a fast-paced SME or start-up environment.
• Knowledge of the Northern England engineering landscape and local market opportunities.
• Experience with content creation, including blog posts, case studies, and technical papers.
• A degree or relevant qualification in marketing, business, or engineering is advantageous.

ROLE OVERVIEW:

We are seeking a motivated and experienced Sales and Marketing Manager to join our team. Working closely with the Director, you will play a key role in shaping and executing our sales and marketing strategies, ensuring continued business growth in a competitive market. This hybrid position will involve both remote work and presence at our Bury office, offering flexibility in working arrangements.

KEY RESPONSIBILITIES:

• Sales Strategy Development: Work alongside the Director to develop and implement effective sales strategies aimed at expanding the company’s market share, reaching new clients, and enhancing customer retention.
• Lead Generation & Nurturing: Identify and target new business opportunities through a variety of channels (including digital marketing, networking, and cold outreach). Manage the full sales cycle from lead generation to closing deals.
• Marketing Campaigns: Plan, execute, and monitor marketing campaigns to promote Airmatic’s services and products, including digital marketing, email campaigns, SEO, content creation, and social media strategy.
• Brand Management: Maintain and enhance the company’s brand presence in the marketplace. Oversee the development of marketing materials, website content, brochures, and other collateral. Our new brand project will be an exciting place to start!
• Market Research & Competitor Analysis: Stay ahead of industry trends, customer needs, and competitor activities. Provide insights to the Director to inform strategic decision-making.
• Customer Relationship Management: Build and maintain strong relationships with key clients, stakeholders, and partners. Provide excellent customer service to drive repeat business and referrals.
• Reporting & Performance Analysis: Track sales and marketing performance through metrics and KPIs. Prepare regular reports for the Director to evaluate campaign success and identify areas for improvement.
• Collaboration: Work closely with internal teams, including engineering and operations, to ensure a seamless customer experience and that the company’s offerings align with market demand.