Sales and Marketing Manager

at  Robert Half

Robert Half are delighted to partnering exclusively with Insight Workplace Health to recruit for a Sales & Marketing Manager to join the business. This role will be based at their offices in Swansea and can offer hybrid working.

THE ROLE

As a Sales & Marketing Manager, you will play a key role in shaping the future of their business. You will develop and execute a comprehensive marketing strategy aimed at increasing inbound sales, leveraging data insights to boost sales conversion and success. The goal will be to generate leads through targeted marketing, optimise the customer journey, and drive sustained business growth.

KEY RESPONSIBILITIES:

• Develop and implement an integrated marketing strategy to drive inbound sales.
• Identify new opportunities to increase lead generation through digital and traditional marketing channels.
• Utilise data analytics to measure and track sales success, providing actionable insights to optimise conversion rates.
• Collaborate with agencies to align marketing efforts with sales targets and business goals.
• Monitor market trends, customer behaviour, and competitor activity to adjust strategies accordingly.
• Manage and optimise CRM and other sales & marketing automation tools to ensure accurate data tracking and reporting.
• Oversee the creation of compelling content, campaigns, and collateral to engage target audience.