Sales and Marketing Officer

at  The Impeccable Skills Company

JOB DESCRIPTION/REQUIREMENTS

Job Title: Sales and Marketing Executive
Location: Lekki
Job Type: Full-Time
Reports to: Department Head/Manager
Job Summary:
We are seeking a dynamic and results-oriented Sales and Marketing Executive to join our team. The ideal candidate will be responsible for driving sales, developing marketing strategies, and building strong relationships with customers. This role requires a blend of strategic thinking, creativity, and strong communication skills.
Key Responsibilities:

Sales Strategy and Execution:

• Develop and implement effective sales strategies to achieve company goals.
• Identify new sales opportunities and maintain relationships with existing clients.
• Conduct market research to identify trends, competitor activities, and potential business opportunities.
• Prepare and deliver sales presentations and proposals to prospective clients.
• Negotiate and close deals to meet or exceed sales targets.
• Monitor and report on sales performance, adjusting strategies as needed.

Marketing Strategy and Campaigns:

• Develop and execute marketing plans to promote products or services, including digital marketing, content creation, and traditional advertising.
• Collaborate with the product and design teams to create marketing materials such as brochures, newsletters, and advertisements.
• Manage and optimize online presence, including website content, social media, and email marketing.
• Analyze the effectiveness of marketing campaigns using tools like Google Analytics, CRM software, and other analytics platforms.
• Plan and execute events, trade shows, and webinars to increase brand awareness and generate leads.

Customer Relationship Management:

• Build and maintain strong relationships with key customers and partners.
• Provide excellent customer service by addressing client inquiries and resolving issues promptly.
• Collect and analyze customer feedback to inform product development and improve customer satisfaction.

Reporting and Analytics:

• Prepare regular reports on sales and marketing activities, including KPIs and ROI.
• Analyze data to forecast sales trends and identify areas for improvement.
• Provide insights and recommendations based on market analysis and customer feedback.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in sales and marketing, preferably in the IT industry.
• Strong understanding of sales and marketing principles, including digital marketing techniques.
• Excellent communication and negotiation skills.
• Proficiency in CRM software, marketing tools, and MS Office Suite.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving abilities.
• Creative thinking and ability to generate new ideas.

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Please refer the Job description for details