Sales Associate - Business Developer

at  Instrumental Group

Instrumental Group, an Elite HubSpot Partner agency, is on the lookout for a passionate and driven Sales Associate to support our talented agency team. Are you looking to launch a career in sales? Are you someone who is motivated by reaching targets in a competitive environment? Do you want to grind and earn while leveraging the latest technologies and tactics?
The mission of the Sales Associate is to develop new opportunities, grow the current Instrumental client base, and build content/campaigns in support of business growth and development. You will play a critical role in Instrumental’s growth by focusing on prospecting into defined target accounts and harvesting new business with our current client base through upsell and cross-sell. You will be responsible for identifying and qualifying potential customers through strategic outreach efforts. This position will prepare you for a future as an Executive Sales Representative.

REQUIRED EXPERIENCE:

• 1+ years of relevant experience in sales
• Experience working in a CRM
• BA/BS degree or equivalent professional experience.

PRIMARY ROLES FOR THIS POSITION:

• Farming: supporting the service team in maximizing LTV for current client base
• Upsell, cross-sale motion alongside team members
• Hunting: develop new opportunities from existing database and target account list
• ABM sales motion towards target accounts with target verticals
• Business Development: resource development and outreach campaigns to convert leads
• Sales sequences, email templates, blog articles, case studies
• HubSpot product promotion and services promotion

IN THIS ROLE, YOU’LL GET TO:

• Work closely and collaboratively with experienced sales executives to identify potential customers and target industries
• Conduct high-volume outbound prospecting activities (about 30-50 activities per day) through various outbound channels such as cold calling, email outreach, and social media platforms to prospect and engage leads
• Manage a pipeline of self-sourced leads
• Support and well existing customers
• Develop content and campaigns that support sales efforts and improve performance
• Achieve or exceed monthly/quarterly targets and key performance indicators (KPIs) for your prospecting efforts