Sales Executive

at  Admiral Group

Department: Commercial Services
Location: Central London
Reporting to: Sales Manager
Hours: 37.5 hours full-time, plus flexible hours
Contract: 1 year maternity cover

Key Outcomes:

• Proactively sell all events spaces
• Develop business with clients and agents
• Maximise conversion rates from inquiries to events
• Support the Sales Manager in implementing action plans

Key Objectives:

• Build business connections through networking
• Maintain relationships with major customers
• Manage accounts for repeat business and revenue
• Attend meetings for new sales and marketing ideas
• Participate in promotional events and follow up effectively
• Use Rendezvous (RDZ) software to manage bookings
• Respond to inquiries within 2 hours and follow up in RDZ
• Manage the diary effectively for high conversion rates
• Research new clients and explore additional business opportunities
• Provide creative solutions to client needs
• Discuss catering, exhibition, and AV requirements confidently
• Be the primary contact on the day of events
• Ensure deposits are paid and invoices raised promptly
• Attend weekly meetings to address upcoming events
• Ensure booking sheet accuracy
• Produce function menus, place cards, and seating plans
• Analyse market trends and competitors for growth opportunities
• Support social media presence as per strategy
• Assist the Events team as needed

Key Relationships:

• Internal: Deputy General Manager, Sales Manager, Venue Sales and Event Planners, Operations Team, Audio Visual Team, Chef’s Brigade, Accommodation Team, Finance Department
• External: Members, commercial clients, agents, and event suppliers

Person Specification:

• Experience in proactive commercial venue sales
• Proven track record in sales and event planning
• Success in reactive/proactive sales and negotiation
• Excellent client relationship management
• Exceptional organisational skills
• Experience drafting and managing quotations within budget
• Self-motivated and able to work under pressure
• Strong knowledge of venue layouts, food, wines, and technology

Competencies: Planning, Commercial focus, Negotiation, Customer Service, Energy, Teamwork, Efficiency, Flexibility

Responsibilities:

• Uphold RSM values: Respect, Investing in people, Continuous Improvement, Listening, Collaborating, Delivering
• Adhere to Health and Safety and GDPR regulations
• Follow the Society’s people policies and Code of Conduct
• Present formal business attire during client meetings and offsite representations

20 days holidays + Bank Holidays

• Uphold RSM values: Respect, Investing in people, Continuous Improvement, Listening, Collaborating, Delivering
• Adhere to Health and Safety and GDPR regulations
• Follow the Society’s people policies and Code of Conduct
• Present formal business attire during client meetings and offsite representation