Sales Manager

at  Strongco

SUMMARY

To drive equipment sales and sales revenue while leading, coaching, hiring, and retaining a strong team of industry sales professionals. Responsible for delivery of equipment, ensuring the proper health and safety protocols are followed, ensuring a positive customer experience, and ensure branches meet and exceeds customer experience.

EDUCATION/TRAINING:

• College diploma or University degree

• Recruit, hire, train, coach, and mentor sales team members to have an effective and efficient team.
• Help develop monthly, quarterly, annual sales quotas for Territory Managers and maintain the sales process with the goal of maintaining market awareness through CAR (Competitive Activity Reports – lost sales) and daily TM Call Reports – To ensure that we have something that is measurable for the purposes of budgeting, forecasting, gauging TM activity, and to maintain TM accountability.
• Ensuring all sales employees have the tools & support they require to work efficiently and effectively.
• Maintaining and building customer relationships during equipment handovers and to ensure a safe and positive customer delivery experience.
• Communicating with clients so they are aware who to call and contact for after sales inquiries and services.
• Ensuring all TM’s have market awareness top of mind and achieving market share goals as agreed for the long-term success of the company and the manufacturer.
• Implement sales initiatives by developing field sales action plans and reviewing sales performance.
• Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Complete sales operation requirements by scheduling and assigning sales team members and following up on work results.
• Assisting in the resolution of customer disputes/concerns in order to ensure customer satisfaction, clarify payment issues, etc.
• Regularly scheduled customer visits with Territory Managers – To ensure TM’s are following Strongco protocols, evaluate their performance and training, help establish new and maintain current customer relationships along with ensuring a positive customer experience with Territory Managers, respective branches, and sales management.
• Working closely with product support (service and parts departments) to ensure efficient and effective delivery of equipment and a positive customer experience.
• Evolve & refine the customer experience, strategy, process, and tactics to improve overall sales performance.
• Reporting to upper management on a regular basis so they are aware of sales performance, customer experiences, and new products entering the marketplace.
• Review and approve all sales and rentals of equipment and attachments – To ensure all the details are correct and that the company is profitable
• Help and train Territory Managers and provide support when dealing with challenging customers and overcoming customer objections/obstacles to the sale.
• Budgeting (Quarterly and annual) work with RVP to forecast yearly budget.
• Be the lead with all financing organizations including VFS and any other lenders.