Sales & Marketing Executive

at  LIULIGONGFANG SINGAPORE PTE LTD

INTRODUCTION OF COMPANY

LIULIGONGFANG was established in Tamshui, Taiwan in 1987 as Asia’s first Liuli workshop and stands today as Asia’s largest Liuli arts brand. The company has over 40 retail galleries across Asia Pacific and its collections are displayed in prestigious art museums around the world. LIULIGONGFANG artworks have been sought-after by collectors worldwide for decades.
Website: www.liuli.com

EDUCATIONAL REQUIREMENTS:

• Diploma or above, major is not specified.

EXPERIENCE REQUIREMENTS:

• Open to newcomers with a willingness to learn and a positive attitude. Candidates with photography experience will be given priority.

SKILLS REQUIRED:

• Web Design and Development: Familiar with HTML, CSS, and JavaScript for basic web editing and design. Knowledge of design tools such as Adobe Photoshop, Illustrator, etc.
• Data Analysis: Basic data analysis skills, able to use tools like Google Analytics to analyze website traffic and user behavior.
• SEO/SEM: Understanding of basic SEO principles to optimize website performance and improve search engine rankings. Basic SEM knowledge to manage paid search advertising.
• Social Media Management: Familiar with major social media platforms and promotion methods, able to create and publish engaging content.
• E-Commerce Platform Operations: Familiar with major e-commerce platforms (e.g., Shopify), experience in designing and optimizing product pages.
• Google Ads Management: Knowledgeable and experienced in using Google Ads to drive brand visibility and website traffic.
• Communication and Coordination: Strong communication skills, able to coordinate effectively with designers, developers, and marketing teams, with some copywriting ability.
• Multitasking: Ability to handle multiple tasks simultaneously, with good time management skills and work efficiency.
• Photography Experience: Experience in photography is a plus, able to take high-quality photos of products to enhance website and social media content.

• Online Gallery Maintenance and Promotion: Regularly update website content, ensure information accuracy, and enhance website SEO ranking. Manage social media accounts, post relevant content, and interact with followers.
• Online Inventory Management: Update inventory data to ensure accurate stock information on the website, synchronize with inventory management systems.
• Create New Product Pages: Design and upload new product pages, including product descriptions, images, and prices, ensuring pages are attractive and user-friendly.
• Update Website Banners and Display Layouts: Regularly update homepage and other website banners, optimize display layouts to enhance user experience and conversion rates.
• Plan and Execute Promotional Activities: Plan and execute online and offline promotional activities such as discounts, promotions, and member-exclusive events. Analyze activity performance and adjust strategies for optimal results.
• Google Ads Management: Understand and utilize Google Ads for promotion, enhancing brand exposure and driving website traffic.
• Other Related Duties as Assigned: Assist with other tasks and projects related to gallery operations as assigned by the company.