Sales & Marketing Executive

at  OBrien Fine Foods

O’Brien Fine Foods is an Irish family business based in Timahoe, Co. Kildare. First established in 2000, the business has expanded over the years to become the leading producer of cooked meats on the island of Ireland, with a growing presence in the UK. We employ over 600 people and specialise in the manufacture and marketing of premium meats, supplying both branded and private label ranges to retailers across Ireland and the UK from our three manufacturing sites in Timahoe Co. Kildare, Rathowen Co. Westmeath, and Leytonstone in London. Our purpose, which is to bring better quality food to everyone, every day, is at the heart of everything we do. We are committed to being a more sustainable and responsible business and have recently achieved B Corp certification, set verified science-based carbon reduction targets and have obtained gold membership within Bord Bia’s Origin Green programme. We pride ourselves on creating high-quality, award-winning cooked meat products. Our branded portfolio includes Brady Family, Ireland’s No. 1 cooked meats brand and Green Farm, the No. 1 white meat brand in the market. Our commitment to quality and taste has also been recognised by retailers, resulting in O’Brien Fine Foods becoming their number one choice in producing their own label products. We look for people who share our values and who have a genuine passion for learning. With a strong track record of growth, O’Brien Fine Foods provides you with a real opportunity to make a significant and personal impact on our success.
We look for people who share our values and who have a genuine passion for learning. With a strong track record of growth, O’Brien Fine Foods provides you with a real opportunity to make a significant and personal impact on our success
The Sales & Marketing Executive role is an excellent early career opportunity, offering you the chance to explore different career paths by rotating between the Key Account Executive and Marketing Executive positions.

Responsibilities of Key Account Executive rotation;

• You will provide on-going support for the National Account Manager by maintaining; customer price files, promotional proposals, sales reporting, forecasting etc. Working directly with the National Account Manager you will be optimising promotional effectiveness and implement customer business plans to align with set strategies.
• You would work cross functionally with the supply chain and NPD teams to ensure forecast objectives and targets are achieved
• Collation of all Promotional activity and communication to Field Sales Teams
• Ownership of Weekly Pricing Scorecard, ensuring pricing alignment with all customers
• Creation of Promotional submissions for Account teams to communicate
• Management of customer trade shows and trade days, coordinating with Channel Marketing
• Point of contact for Accounts Receivable on pricing and invoice queries

Responsibilities of Marketing Executive rotation;

• The Marketing Executive will be a key resource to gather data, while building knowledge about the levers that drive brand performance.
• Understand day to day management of the brand activation plan, understanding strategy, using consumer metrics to set targets and evaluate activity, align brand & commercial plans & manage the day to day of the marketing budgets
• Support the internal and external teams to deliver the activation of the agreed plan.
• The ability to manage a budget with supervision, to ensure absolute clarity to line manager and with the aim of delivering the strongest return on investment achievable.
• Support in the development of a distinctive and compelling brand positioning, which is in line with the overall brand strategy.
• The Marketing Executive must have the ability to mine data, pull reports and consumer metrics, with the aim of unlocking insights & theories about the consumer. Activation role in the execution of the brand strategy across all elements of the marketing mix (product, communication, price, etc.), including innovation.
• The ability to manage internal and external partners to deliver the best-in-class activation of plans is a critical skill to develop in this role.
• Support the commercial planning process for the following year while managing the activation for the current. Key support in the commercial planning process for the brand.
• Support in the development and execution of the social comms calendar for both brands. Demonstrate an understanding of the effective use of social in brand awareness and engagement.

• The ability to manage the agency creative development process and develop a strong working knowledge of the development of the brand communication strategy.A key team member in the development of strong memorable advertising that cuts through with consumers and moves the sales line in a positive manner.

What we offer you:

• Work in a fast-paced environment with iconic Irish brands while experiencing the values of a family run business
• You will work with passionate people and receive both formal training and day to day mentoring from your manager
• An entrepreneurial spirit is encouraged and from day 1 we will place our trust in you to be the expert in your business channel and allow you to influence how decisions are mad
• Paid annual leave - Increased with service level.
• Bike to work scheme.
• Access to further education programme
• Career development and progression
• Flexible working hours, Mon - Fri
• Employee events
• A great team to work with!
• Discounted product

WHY PEOPLE JOIN US!

• Culture of developing and promoting from within the company! We believe in developing our employees and provide unique opportunities to take their career to the next level!
• Our Values of Care, Commitment and Trust.
• Our Guiding Principles of Think Team, Entrepreneurial Spirit and making Long Term Relationships with our Customers.
• We are dynamic and growing!
  Recruitment Process:
  Successful candidates will first undergo a phone screening. Following this, selected individuals will be invited for an in-person interview at our head office in Timahoe, Co. Kildare. This interview will include a presentation, details of which will be provided after the phone screening along with a full job description. We look forward to receiving your applications.

Responsibilities of Key Account Executive rotation;

• You will provide on-going support for the National Account Manager by maintaining; customer price files, promotional proposals, sales reporting, forecasting etc. Working directly with the National Account Manager you will be optimising promotional effectiveness and implement customer business plans to align with set strategies.
• You would work cross functionally with the supply chain and NPD teams to ensure forecast objectives and targets are achieved
• Collation of all Promotional activity and communication to Field Sales Teams
• Ownership of Weekly Pricing Scorecard, ensuring pricing alignment with all customers
• Creation of Promotional submissions for Account teams to communicate
• Management of customer trade shows and trade days, coordinating with Channel Marketing
• Point of contact for Accounts Receivable on pricing and invoice querie

Responsibilities of Marketing Executive rotation;

• The Marketing Executive will be a key resource to gather data, while building knowledge about the levers that drive brand performance.
• Understand day to day management of the brand activation plan, understanding strategy, using consumer metrics to set targets and evaluate activity, align brand & commercial plans & manage the day to day of the marketing budgets
• Support the internal and external teams to deliver the activation of the agreed plan.
• The ability to manage a budget with supervision, to ensure absolute clarity to line manager and with the aim of delivering the strongest return on investment achievable.
• Support in the development of a distinctive and compelling brand positioning, which is in line with the overall brand strategy.
• The Marketing Executive must have the ability to mine data, pull reports and consumer metrics, with the aim of unlocking insights & theories about the consumer. Activation role in the execution of the brand strategy across all elements of the marketing mix (product, communication, price, etc.), including innovation.
• The ability to manage internal and external partners to deliver the best-in-class activation of plans is a critical skill to develop in this role.
• Support the commercial planning process for the following year while managing the activation for the current. Key support in the commercial planning process for the brand.
• Support in the development and execution of the social comms calendar for both brands. Demonstrate an understanding of the effective use of social in brand awareness and engagement.
• The ability to manage the agency creative development process and develop a strong working knowledge of the development of the brand communication strategy.A key team member in the development of strong memorable advertising that cuts through with consumers and moves the sales line in a positive manner