Sales & Marketing Specialist

at  ULearn

ULearn’s vision is a world where Learners everywhere become passionate about the power of taking control of their own learning.
ULearn’s mission is to empower Learners everywhere through using and sharing proven, high leverage learning techniques in all of our content, programmes and courses. We want everyone at ULearn to commit to making a positive impact on the lives of everyone who interacts with any part of what we do.

ULearn is now opening dialogues with experienced Sales & Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

• PPC Google Ads are multilingual & multinational (Portuguese / Spanish / Italian / French and other languages are a big plus)
• Our content and reach is multinational and multilingual which presents the successful candidate with an interesting and challenging set of problems to solve
• You will report direct to the CEO. As such there are opportunities for the activated candidate to expand their role

ULearn operates in a fast-paced entrepreneurial environment. We are looking for someone who would thrive in such a space. The candidate should possess a strong work ethic, as well as a genuine passion for digital data-driven marketing, advertising and, above all else, the ULearn mission, vision and values.
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Committ: make a positive impact on the lives of everyone who engages with the people, content and services of ULearn

• Ethics: uphold the ethical standards in dealing with Learners, colleagues and stakeholders
• Mind, Body, Spirit: we believe that everyone who works or learns with ULearn should stay healthy, happy and strong
• Activate: Delimit yourself - meditate on improvement. You can decide to have a higher level of involvement
• Team: there are no boundaries around quality. We work together to meet the needs of Learners everywhere
• Grow: you can be more than you are today. Everyone is accountable for their own improvement and the improvement of ULearn
• Win: ULearn is a business - we are working together and playing to win
• Respect: We value our people and encourage their development – there’s no time for bullying or backbiting

MINIMUM QUALIFICATIONS:

• 3+ years proven working experience in digital marketing
• Demonstrable experience leading and managing PPC, Search, Display etc Campaign types, SEO/SEM, CRM, email, social media
• Experience in setting up and optimising channel campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Experience with A/B and multivariate campaign tests
• Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook Analytics, NetInsight, Omniture, WebTrends)
• Knowledge of design programmes like Photoshop, InDesign
• Working knowledge of Demand-Side Platforms (e.g., Facebook Ads Manager, RocketFuel, MediaMath, AAP)
• Experience in marketing automation and lead nurturing, working with platforms such as HubSpot, Marketo, Pardot, etc.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement

STRONG SKILLS IN

• Analysis - Strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points

• Detail Driven - Optimizing existing and suggesting improvements to user funnels

• Creative - Blue Ocean growth strategies using digital marketing channels
• Knowledge - identify emerging tech and provide thought leadership perspective for adoption where appropriate
• Evaluation - Ability to iterate changes based on data

UNDERSTANDING OF THE INTERNATIONAL EDUCATION INDUSTRY WOULD BE A STRONG ADVANTAGE TO THE CANDIDATE

Education: Bachelor’s Degree (or experience level in lieu thereof)
Experience: Minimum of 3+ years Proven success in PPC, SEO & Digital Marketing experience