Salesforce Marketing Cloud Analyst

at  Ford Motor Company

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world - together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

• Drive effective marketing campaigns by deploying marketing journeys powered by analytics and Salesforce CRM capabilities.
• Identify, develop, and execute marketing to grow value to FinSimple by attracting and growing customer financing through Salesforce CRM engagements.
• Lead loyalty lifecycle strategies, including email, push, and SMS, to drive cohesive and engaging customer experiences.
• Provide a POV on the end-to-end FinSimple customer journey to inform CRM activities and effectively engage leads and customers.
• Monitor key journey performance metrics and communicate to respective stakeholders.
• Provide journey enhancement recommendations through metric analysis.
• Manage the discovery and implementation of Salesforce Marketing Cloud within the Commercial Ford Pro FinSimple environment.
• Implement constant and agile “test and learn” approaches to develop loyalty strategic and marketing programs and member experiences, leveraging customer segmentation and personalization.
• Collaborate with cross-functional teams to drive an innovative, compelling, and user-friendly experience for leads and customers.