Salesforce Marketing Cloud Developer

at  Trustpilot DE

SALESFORCE MARKETING CLOUD DEVELOPER

We’re a global online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way - but there’s still an exciting journey ahead of us. Do you want to join us?
Trustpilot is embarking on an exciting global growth journey and is seeking a Salesforce Marketing Cloud Developer to further the support of our Growth and Regional Marketing teams.

Trustpilot is growing fast. However, support of this growth is increasingly dependent on the systems and processes. This role will provide two critical elements to marketing:

• Focus on configuring and optimising our SFMC environment, ensuring robust data structures, integration accuracy, and platform performance. You’ll ensure the stability of our data flows and promote the development of advanced customer journeys and workflows, aligning with our customers’ lifecycle in collaboration with the marketing team.
• Ensure scalability and stability of the platform through development best practices, while maintaining a deep understanding of the underlying architecture.

The Salesforce Marketing Cloud Developer will work closely with key stakeholders across the commercial organisation to build a more effective marketing organisation. This is an engaging and hands-on role, so will suit an individual who is able to prioritse, plan and execute on operational activities.

WHO YOU ARE:

• Significant experience as a Salesforce Marketing Cloud Developer, Adobe Marketo, HubSpot etc. including hands-on experience with Journey Builder, Email Studio, Automation Studio, Content Builder, and/or Mobile Studio
• Knowledge and experience of using HTML, CSS, AMPscript, SQL, and JavaScript
• Solid understanding of marketing automation concepts, strategies, and best practices
• Experience with data integration and APIs, particularly in connecting Salesforce Marketing Cloud with other systems
• Familiarity with tracking, analyzing, and optimising email campaign performance metrics.
• Comprehensive analytical and problem-solving skills with the ability to translate business requirements into technical solutions
• You should be comfortable guiding and training colleagues, offering technical demonstrations on Salesforce Marketing Cloud, best practices, and new tools, ensuring the team stays aligned and up-to-date with evolving platform capabilities.
• Good communication and collaboration skills to work effectively with clients and cross-functional teams
• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Developer) are highly desirable
• Experience working in a consultancy or client-facing environment is also desirable
• Circa 5 years of experience in marketing automation; is proficient in Marketing Cloud and understand CRM integration (Salesforce CRM preferred)
• Demonstrated experience in marketing automation and inbound/ outbound best practices and interdependencies with other tools (webinar platforms, CRM)
• Effective communication and desire to improve processes
• Supported highly complex processes and demonstrable ability to understand the framework of campaigns.
• Full understanding of marketing metrics including analytics and reporting
• Experience in developing and optimizing lead management and campaign management processes with tangible impact on company efficiency
• A hands-on, “can do” attitude is essential
• We are looking for someone who is eager to continuously learn and stay updated on the latest technologies and best practices in Salesforce Marketing Cloud and marketing automation.

WHAT YOU’LL BE DOING:

• Work with the Marketing team to build best-in-class performing automation programs (Email, Event, Mentor) that create quality demand efficiently, at scale
• Email builds/sends, landing pages, dynamic content, list imports, database management, continuous optimisation and multi-tool orchestration
• You will play an integral part in making data accessible and actionable within Salesforce Marketing Cloud. This includes developing data extensions, integrating external data sources, and ensuring the seamless flow of data between systems.
• Create campaigns to support, scoring, event promotion, and data management
• Have a clear understanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketing systems
• Support the Marketing team with the planning and execution of strategic marketing automation projects like segmentation, deliverability, email performance reporting, and opt-in database growth
• Work cross-departmentally to obtain critical information and satisfy internal stakeholders.
• Key to success in this role will be an ability to manage multiple agendas from the Senior Leadership Team, while using well developed influencing skills to deliver the required outcomes of Marketing

Trustpilot is growing fast. However, support of this growth is increasingly dependent on the systems and processes. This role will provide two critical elements to marketing:

• Focus on configuring and optimising our SFMC environment, ensuring robust data structures, integration accuracy, and platform performance. You’ll ensure the stability of our data flows and promote the development of advanced customer journeys and workflows, aligning with our customers’ lifecycle in collaboration with the marketing team.
• Ensure scalability and stability of the platform through development best practices, while maintaining a deep understanding of the underlying architecture