Salesforce Marketing Cloud Functional Lead

at  Deloitte

Are you a creative thinker who loves to be on the cutting edge, solving problems though innovative technology solutions? Are you passionate about customer strategy, digital design, marketing, and platform development? Our Customer & Marketing Offering Portfolio integrates the differentiated customer and marketing businesses that support the mission-critical goals of federal, state and local government agencies, and higher education institutions. By joining our team, you will play a vital role in making an impact for our clients and the people they serve through our growth strategy, enhanced user experiences, and engagement through the entire lifecycle of customers’ interactions with the public sector.

QUALIFICATIONS

Required:

• Bachelor’s degree required, preferably in the field of communications, creative writing, journalism, public relations, or something similar
• 4+ years of experience in marketing strategy and reporting
• Ability to travel 20 - 50%, on average, based on the work you do and the clients and industries/sectors you serve
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred:

• Marketing Software Certification(s)
• Master’s Degree in a relevant field
• 1+ years of experience collaborating with key stakeholders and business customers to refine SFMC needs and objectives and develop new Marketing Cloud campaigns
• 1+ years of audience discovery and segmentation, measurement, modeling strategy, and data quality
• Knowledge of paid, owned, and earned media advertising
• Experience supporting and/or leading delivery teams while partnering with internal cross-functional teams
• Possess strong time management skills to ensure accurate delivery while leading a single workstream and a team of analysts
• Knowledge of industry trends and upcoming changes in marketing measurement best practices

For individuals assigned and/or hired to work in California, Colorado, Hawaii, Jersey City, Nevada, New York state, and Washington State, Deloitte is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to California, Colorado, Hawaii, Jersey City, Nevada, New York state, and Washington state and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $124,950 to $166,600.
Information for applicants with a need for accommodation: https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html

WORK YOU’LL DO

The Functional Lead is responsible for the prioritization, selection, and functional design of new Marketing Cloud campaigns, collaborating with key stakeholders and business customers to refine SFMC needs and objectives.
You will be expected to build a standard operating approach and create appropriate teaming structures. Prioritization of Marketing Cloud Epic within the client’s current processes will need to be developed for all teams to lay the groundwork for future success and you must ensure client teams have general understanding of system architecture, assisting in the mitigation and resolution of lite break-fixes.

OUR PURPOSE

Deloitte’s purpose is to make an impact that matters for our clients, our people, and in our communities. We are creating trust and confidence in a more equitable society. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. We are focusing our collective efforts to advance sustainability, equity, and trust that come to life through our core commitments.