Salesforce Pardot Technical Lead

at  Axiom Software Solutions

Job Description

Responsibilities

• Designing and configuring complex marketing automation workflows, including email campaigns, lead nurturing programs, and customer journeys
• Collaborating with developers and other stakeholders to ensure seamless integration between Salesforce Marketing Cloud and other systems like Snowflake, AEM.
• Developing and implementing best practices for data management, segmentation, and personalization.
• Analyzing and interpreting data to measure the effectiveness of marketing campaigns and make recommendations for optimization.

Resource must have experience in at least 4 of the following.
1. Salesforce Marketing Cloud Engagement (SFMC)
2. Salesforce Marketing Cloud Intelligence (Datorama)
3. Salesforce Marketing Cloud Personalization (Interaction Studio)
4. Customer Data Platform
5. Digital Asset and Content Management & Adobe Experience Manager.
6. Experience in integrating Adobe Experience Manager (AEM) with Salesforce Marketing Cloud and other systems like Snowflake to create a seamless content management workflow.
7. Proof MRM
Preferred Certifications:
1. Marketing Cloud Consultant
2. Marketing Cloud Developer
3. Salesforce Technical Architect with Marketing Experience.
About Company
Axiom is a global information technology, consulting and outsourcing company and services provider. Our IT solutions empower organizations and individuals throughout the world to maximize value and quality to succeed in today’s challenging business environment. As a fast-growing new economy company, we focus our strengths to offer world-class solutions and services through the convergence of technology, innovation, expertise and experience. We provide software consulting, development and IT-enabled services to clients across the globe. We work towards delivering sustained value creation for customers, employees, industries and society at large. Core offerings include data warehousing, middleware development, product development and web-enablement of legacy applications in verticals like telecom, finance, healthcare, manufacturing, energy & utilities, retail & distribution, enablement of legacy Relentless exploration of technology horizons and a Global Delivery Model that is a judicious combination of onsite, offsite and offshore development, offer a complete range of high-ROI business solutions spanning the consulting, technology, operations and process outsourcing value chain.
We are committed to providing solutions that are simple to use and cost-effective, that meet the specific set of needs defined, and that are adaptable to meet future needs.
Our aim is to work in partnership with our clients to deliver innovative and tailored solutions. Listening to and understanding your issues To deliver benefit—rapidly—to our clients. To create a unique customer focus, both in our relationships with our clients and in our approach. To use our world beating, innovative applications and methodologies to deliver high business value to our clients. Attaining senior level commitment to your project. Collaborative working and transparency. Building the right team for the job. Regular communication and documentation. Respecting the knowledge and experience of your staf.

• Designing and configuring complex marketing automation workflows, including email campaigns, lead nurturing programs, and customer journeys
• Collaborating with developers and other stakeholders to ensure seamless integration between Salesforce Marketing Cloud and other systems like Snowflake, AEM.
• Developing and implementing best practices for data management, segmentation, and personalization.
• Analyzing and interpreting data to measure the effectiveness of marketing campaigns and make recommendations for optimization