Search Engine Marketing Specialist

at  Pet Circle

At Pet Circle, we want to create a world where pets and their families are healthy, happy and spend more time together - and we are looking for fantastic people to help us do that!
Over the past ten years, we’ve scaled to become one of Australia’s Top 5 eCommerce companies and the No.1 player in the Online Pet industry. We will accelerate our growth as we continue on our mission to disrupt the way that pet parents discover & shop for the products they love.
The pet industry is booming (it’s a $15billion dollar industry!) and pets are holding bigger spaces in our hearts and homes than ever before. Online penetration of the pet industry is going to grow exponentially in the next 5 years. This is a unique opportunity in your career to be part of our exceptional growth story!
Founded and headquartered in Sydney, our team is now over 700 people strong and are based across Australia, New Zealand and the Philippines.

THE OPPORTUNITY

With a rapidly expanding product range and market presence, we’re seeking a dynamic Paid Search Specialist to fuel our momentum. As part of our high-performing marketing team, you’ll have the opportunity to shape campaigns, introduce fresh ideas, and drive impactful results in a dynamic, fast-paced environment. If you’re ready to make your mark in a thriving industry and be part of a team that’s reshaping the pet care landscape, we want to hear from you.

YOUR IDEAL EXPERIENCE AND SKILLS

• A minimum 2 years’ experience in Paid Search with a proven record of developing, implementing and optimising high-performing campaigns (e-commerce and Google Shopping experience would be very beneficial)
• Advanced AdWords Editor knowledge
• Google Ads Certified & Search Ads 360 Certified would be very beneficial
• Strong proficiency and experience in using data-driven analysis to identify insights and solve problems at scale
• Advanced knowledge of Excel (i.e. Pivot tables, vlookup’s, macros), and experience with Google Analytics
• Experience with third party PPC bidding platforms highly regarded
• Google Ads Scripts and Search Ads 360 experience (Business Data, Templates, Inventory Management) is a plus
• Highly motivated, action-oriented, with strong ownership, responsibility, and outcomes focus
• Willingness to roll up your sleeves and do the work required to achieve outcomes
• Excellent stakeholder management and communication skills, with a track record of working cross-functionally to achieve shared objectives.
• Strong Commercial acumen

KEY RESPONSIBILITIES

• Efficiently manage and own Paid Search & Shopping campaigns on Google and Bing.
• Drive trading performance and customer acquisition within CPA and ROAS targets.
• Ensure best-in-class PPC execution with strong copy and messaging across campaigns, and build out new campaigns as product and category range expands.
• Project and forecast performance using historical data, channel attribution, geo testing, and trends.
• Test and optimise automation settings, bids, keywords, ads, ad extensions, product feeds, and landing pages to improve performance.
• Collaborate cross-functionally to support commercial, promotional, and new product initiatives.
• Proactively identify new opportunities for account optimization, report findings, and implement changes.
• Spot emerging search trends to better meet customer product demand.

ROLE LOCATION

At Pet Circle we believe that collaboration and team connection is key for success. This role will be based in Sydney with a blended working arrangement of up to 4 days per week in our pet friendly offices and the remainder working from home (or the office, if you prefer!) Our working arrangements and your required office day are subject to change in line with business requirements.