SEM/ Performance Marketing Manager

at  Kaliber Asia

WHO ARE WE?

Kaliber is a performance marketing agency & consultancy composed of passionate digital marketers that offer thought leadership, world-class strategy and execution for our fast-growth clients. We take major pride in learning & development for our team, sharing over $500M experience in digital advertising. Kaliber has a diverse portfolio of clients, a team of over 30 performance experts across 6 countries and a welcoming company culture.

REQUIREMENTS

Qualification and Experience

• At least 3 years of experience in client servicing and team lead capacity working in a Digital Marketing Agency
• At least 1 year of managing multiple marketing projects
• Bachelor’s degree or equivalent experience

Technical and Soft Skills

• Skilled proficiency in directly managing and strategizing for Google Ads and Facebook Ads as a minimum
• Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
• Experience in using Project Management software (preferably ClickUp)
• Excellent written and spoken interpersonal skills; with exceptional presentation skills
• Possess leadership and people development skills

Personality Traits

• Demonstrates Kaliber’s core values — transparent, communicative, people-centric, and possesses expertise in ones craft
• Engages proactively within a team environment
• Ability to use initiative and work without a high level of supervision
• Ambition to understand the business and what drives performance
• Excellent attention to detail
• Ability to work in a fast-paced environment
• Quality driven, consistently aims to uphold high standards
• Maintains strict discretion and confidentiality
• Ability to navigate matrixed relationships, manage numerous partners, and coordinate resources to deliver desired outcomes

ABOUT THE ROLE

The digital marketing performance manager holds the accountability of the overall account performance and budget utilization for a portfolio of clients and ensures that the team works cohesively in developing, maintaining and optimizing performance marketing channels. Additionally, the mid-tier position is responsible in producing reports and insights along with recommending growth strategies and tactics for internal and external stakeholders. This role requires a people leader with a strong strategic mindset, experience in project management, established communication skills, a deep understanding of digital marketing disciplines (paid and non-paid) and analytical mind.

RESPONSIBILITIES

Management and Growth (40%)

• Frequently monitor performance dashboard and proactively maintain performance and budget pacing
• Measure and report performance of all channels and campaigns, and assess against goals to internal and external stakeholders
• Contribute to the development of media plans and successful performance marketing strategies
• Maintain complete visibility on campaign opportunities and risks
• Provide recommendation on tactical developments and optimisations
• Hands on campaign executions when required
• Remain constantly updated with company capabilities and service and upgrade knowledge on digital marketing solutions so as to effectively communicate all offerings to the client

Project Management (40%)

• Lead and brief multiple projects relating to marketing campaigns and creative
• Communicate internally and externally on project status
• Ensuring and monitoring satisfactory quality of work
• Manage and oversee the team’s workload and priorities
• Control client delivery to prevent over-servicing
• Delegate, supervise and apply quality control on executional tasks
• Keep up to date with promotional campaigns and proactively manage the execution

Team Management and Development (20%)

• Provide guidance, support, and encouragement to team members to enhance their performance and boost their motivation.
• Coordinate and/or request trainings for the team or team members
• Flag team shortcomings (capacity, capability and/or behaviour) to the management team and contribute in resolving team issues