Senior 360 Communication Manager (8-month fixed-term contract)

at  LOccitane

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze.
With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet. The mission statement of the Group is: With empowerment we positively impact people and regenerate nature.
L’OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L’OCCITANE must therefore implement the company’s mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L’OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees. The L’OCCITANE Group is a certified B CorporationTM.

CONTEXT:

In a context of a fast changing & complex world, we need to constantly adapt and focus our efforts on what provides most value for our customers and for the company. This means we need to :
1) Be closer to our customer
2) Gave a more effective collaboration
3) Re-adjust plans more easily
4) Be focused on value
In a nutshell, we need to be agile. That is why our central expert teams are organized in multi-functional teams working in Scrum to develop our brand products portfolio & activation campaigns. This agile framework is here to foster continuous improvement, iterative approach, collective intelligence and on-going prioritization to focus on what brings more value.
We are looking for an experienced and motivated Senior 360° Communication Manager (CDD) based in our Headquarters in Plan-Les-Ouates (Geneva).
You will be part of an agile cross-functional team (working in Scrum) called the Face Care Squad. The Squad mission is to develop and elevate our Face Care expertise while promoting the brand DNA.
This team is responsible for the development of the Face Care product offer and 360° campaigns for omnichannel strategy.

• Collaborate closely with multi-functional team to define & develop the face care strategy using a 360° and consumer-centric approach across all channels (omnichannel opportunities) to strengthen brand presence and image, drive recruitment, and enhance consumer loyalty.
• Lead the development of 360° communication campaigns by participating in the briefing, production, and delivery of 360° assets, ensuring alignment and consistency across all touchpoints (online and offline). You will manage the relationship with key internal departments or agencies, overseeing project timelines and budgets to ensure smooth execution.
• Be in charge of the redaction of comprehensive 360° toolboxes for both campaigns and always-on activations to ensure brand consistency across markets and channels.
• Coordinate with local markets to ensure alignment with global strategies, while gathering local insights to refine and adapt the approach, ensuring market relevance and effectiveness.
• Analyze and report on campaign performance, providing actionable insights based on qualitative and quantitative data to optimize the impact of 360° initiatives.
• Support the team in improving existing tools & ways of working (agile).