Senior Account Manger - Advertising

at  Langland

WHAT WE DO

Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising, to create unique value with visionary clients.

A PASSION FOR CRAFT

Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centred our disciplines around three essential crafts: science, strategy and creativity.
Job Description
A Senior Account Manager will be expected to carry out similar tasks as an Account Manager but will also take on responsibilities associated with the Account Director role. The role will already have experience of working across a range of projects as an Account Manager and should demonstrate the ability to draw on previous experience to make recommendations to clients and proactively propose solutions to their problems.
The role will demonstrate sufficient knowledge of the client’s business to be able to actively contribute to and critically assess content development. The role will build your confidence to have more strategic conversations with clients, without always needing a more senior member of the team to be involved.
Account management: Partners with a Project Manager to ensure successful delivery of projects within time, budget and scope. Is knowledgeable of the client’s marketing strategy. Identifies opportunities to grow accounts through cross sell and upselling. Leads client meetings to drive client agenda. Accountable for client deliverables. Contributes to tactical brand planning and creative process aligned with the marketing strategy. Continuously executes client deliverables to a high standard.
Project Management: Understands the process and importance of accurate resource planning. Where applicable works with the Project Manager to understand resourcing requirements.
Finance management: Works with the project team and client to agree budget, scope and timeline. Ensures the project management team deliver timely financial reports. Has oversight of purchase orders, ITI, PO, invoice approvals and SOWs reconciliation. Manages the finance reporting /trackers both for fee and out of pocket costs. Ensures regular and timely timesheet submission and approval for billing.
Relationship management: Owns the day-to-day relationship with the client. Ensures stakeholder management at all levels. Anticipates challenges and risks and escalates in a timely manner and as appropriate.
Process management: Is knowledgeable of and adheres to agency processes. Understands the importance of process efficiencies and contributes to continuous improvement initiatives.
Leadership: Takes mentoring and line management responsibility for Account Executives where appropriate. Leads a virtual team of those responsible for client deliverables outside of the immediate function.
Data & GDPR management: Understands GDPR and escalates potential issues, taking responsibility for project specific processes. Ensures data policies are internally ratified within SOW/ Contract.
Communication planning: Communicates internally / externally in a timely, clear and concise manner. Is comfortable having difficult conversations within internal teams. Facilitates open and transparent communication. Has overall ownership of project update meetings.

The key Publicis Health competencies will apply to the way you do perform this role:
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Planning - accurately scopes out length and difficulty of tasks and projects

• Customer focus - uses customer insights to drive and guide the development of new offerings
• Collaboration - builds partnerships and works collaboratively with others to meet shared objectives
• Drive for results - identifies and seizes new opportunities
• Innovation - experiments with new ways of looking at things rather than staying within comfort zone

For people managers, we also look at these additional competencies:
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Developing talent - holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them

• Managing vision and purpose - talks beyond today; talks about possibilities; is optimistic

We assess potential through the AIM framework. Further details are available in the Career Conversations tool. The following are some examples, however in practice the whole framework will apply:

• Acumen - notices when things change and anticipates problems or issues that will need to be overcome
• Influence - excellent insight into how to get things done
• Motivation - maintains confidence and drive in the face of ambiguity