Senior Advertising Strategist

at  Pattern

Job Description:
Senior Advertising Strategist
Pattern is a leading ecommerce accelerator headquartered in the Silicon Slopes tech hub in Utah, with offices in Asia, Australia, Europe, Middle East, and North America. Named one of the fastest growing companies in the US by Inc. 5000, Pattern has made its mark in the industry as one of Utah’s newest unicorns valued at $2 Billion. Some of the biggest consumer brands like Pandora, North Face and IceBreaker trust Pattern with their business. Pattern recruits talent from top tech companies including Amazon, Apple, Google, eBay, Oracle, and Adobe and hires the best of the best.
Pattern is expanding, and we are looking for a Senior Advertising Strategist to join our European Team in London to support the scaling of the business by driving the performance of the brands we represent on Amazon and other Marketplaces.
Frequently Asked Questions

What is the day in the life of a Senior Advertising Strategist?

• Hands-on execution and optimisation of SEM accounts
• Test, scale and optimise campaigns in Amazon Ads and other retail media and other channels including but not limited to Google Ads, Meta, Instagram and Tiktok Ads and Affiliates.
• Analyse and optimise existing campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting and any other optimisation required to drive revenue and sales.
• Ongoing management of monthly budgets across client accounts
• Communicating with clients via email, calls and face to face meetings to provide insights
• Identify insights and opportunities that feed into development of strategies which meet client expectations and growth targets
• Daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met
• Deliver weekly, monthly, yearly reporting in line with Pattern’s reporting framework
• Competitor analysis
• Work closely with the SEO and Analytics teams to drive integrated strategy and insights
• Provide specialist SEM advice to Pattern team and feeding into consulting projects as required

What will I need to thrive in this role:

• Minimum of 4+ years’ experience in a hands-on Search Engine Marketing role, preferably within an agency
• 2:1/1st degree or above
• Excellent verbal and written communication skills
• Experience executing campaigns across SEM (including AdWords, Amazon sponsored Ads)
• Experience executing remarketing, prospecting and paid social campaigns is a bonus
• Excellent attention to detail
• Analytical with an eye for insights
• Proficient in Excel, PowerPoint, Google Analytics and data interpretation
• Experience working with retail/ecommerce clients (desirable)

What is the hiring process?

• An initial phone interview with Pattern’s talent acquisition team.
• An interview with a hiring manager.
• A 2nd stage interview with a case study in the form of presentation.
• A 3rd stage interview with a VP.
• A final interview with the European General Manager.

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

• 28 days Holiday
• Competitive salary
• RSU’s (Restricted Stock Units)
• Hybrid working (2 days a week in the office)
• Health Shield Cover (Health, Dental, Eye care and Physio cash reimbursement plan)
• Free breakfast and snacks in the office
• Pension Scheme
• Enhanced Maternity and Paternity leave and pay
• Regular company socials

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

• Minimum of 4+ years’ experience in a hands-on Search Engine Marketing role, preferably within an agency
• 2:1/1st degree or above
• Excellent verbal and written communication skills
• Experience executing campaigns across SEM (including AdWords, Amazon sponsored Ads)
• Experience executing remarketing, prospecting and paid social campaigns is a bonus
• Excellent attention to detail
• Analytical with an eye for insights
• Proficient in Excel, PowerPoint, Google Analytics and data interpretation
• Experience working with retail/ecommerce clients (desirable