Senior Affiliate Executive

at  BoyleSports

WHO WE ARE:

BoyleSports is the largest and most successful independently owned bookmaker on the island of Ireland. Founded in 1989 by John Boyle, the business has grown to over 370 shops in Ireland and the UK, coupled now with a comprehensive online portfolio for betting and gaming.
BoyleSports HQ in the Republic of Ireland is located on the outskirts of Dundalk, and we currently employ over 2500 staff throughout Ireland and the rest of the world. With offices in Ireland, Gibraltar, South Africa and the Philippines, BoyleSports truly are a Global player within the Betting and Gaming industry.

EXPERIENCE AND QUALIFICATIONS:

• 2+ years of experience in Affiliate marketing, with a good knowledge of Sports and Casino.
• Proficient in the use of all Microsoft Office suits - Microsoft Excel, Outlook, Word etc. as well as reporting or tracking tools (Tableau, GA, Appsflyer, Ahrefs etc)
• Experience working with and through Affiliate Platforms (NetRefer, Income Access, Raventrack, My Affiliates etc)
• Excellent communication and interpersonal skills to liaise with affiliates and internal teams. Sports knowledge is a must and knowledge of international markets can be considered as a plus.
• The role would suit a candidate with affiliate marketing experience, additional a proactive attitude and keen ability to adapt and learn fast are desired traits.
• A keen eye to detail and good with numbers is essential.
• Quick to learn new software and functionality of new products
• Must work well, both collaboratively and independently.
• Must thrive in a fast-paced environment.

ROLE PURPOSE:

BoyleSports is looking for a data-driven Senior Affiliate executive to work closely with the Affiliate Manager and the Affiliate Marketing team.

KEY RESPONSIBILITIES:

• Building, developing, and managing relationships with assigned Affiliate partners, in the UK/IRE and International markets.
• Support your direct line manager in a work environment that should maximise the efficiency and performance of the Affiliate Channel.
• Conduct regular analysis of affiliate performance, traffic, and conversion rates to identify opportunities for optimization.
• Actively searching for - and acquiring of - new Affiliate partners.
• Setting up / requesting reward plans within NetRefer and make sure tracking works correctly.
• Work closely with all assigned affiliate partners to ensure they have every promotional material they need to promote BoyleSports.
• Monitor affiliate performance daily to make sure development is steady and positive. Any issues should be followed up with the affiliate partner and/or line manager directly.
• Ensuring all material with the assigned affiliates is up to date; campaigns, design, landing pages, bonus offers, T&Cs, tracking links etc.
• Work directly with our Campaign Planner following any compliance changes/requirements and making sure all Affiliate partners are compliant.
• Maintain high levels of up-to-date knowledge of best practices and strategies for affiliate marketing in the organization and apply in the business where applicable.