Senior Analyst - Consumer Data

at  New Balance

WHO WE ARE:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

MAJOR ACCOUNTABILITIES:

• Conduct analyses of existing first-party customer data to deepen our connection with consumers and drive segmentation opportunities.
• Work with regional partners and a global IT team to improve capabilities of customer data capture, data warehousing, and actionability of data strategy.
• Create automated reporting solutions that enable more efficient ways of working for regional eCommerce teams (trading, marketing, operations).
• Validate and coordinate data flows within the marketing technology stack including data warehouse, CDP, and CRM systems.
• Identify new opportunities to solve regional challenges with existing customer data, and roadmap solutions to incorporate new customer data where necessary.
• Translate complex analytics principles into concise, clear, and actionable outcomes.

REQUIREMENTS FOR SUCCESS:

• Several years of professional experience in consumer insights, digital analytics, or business intelligence.
• Strong analytical, financial, and problem-solving skills. Highly comfortable with demonstrating data to drive decisions and tell a story.
• Foundational knowledge of predictive and statistical modelling techniques to segment customer data and experience using Python or R for statistical analysis.
• Experience with PowerBI and DAX/M to create dashboards and reports.
• Command of SQL and principles of database architecture required, with experience in Snowflake and BigQuery preferred.
• Experience with a modern digital marketing technology stack.
• Experience working with partners at multiple levels within an organization (operations, marketing, finance, privacy, etc.).
• Action-oriented self-starter who can set strategy and drive execution with a “roll up the sleeves” approach.
• Ability to translate business challenges into analytics projects and communicate insights to key partners.
• Bachelor’s degree, preferably in Business Analytics, Economics, Computer Science, Mathematics, Marketing, or a related field.
• Passionate about the brand with a deep appreciation for the product and understanding of the customer’s experience.

Please refer the Job description for details