Senior Analyst - Content

at  Sirius XM

WHO WE ARE:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.
We are proud to be launching a new state-of-the-art technology facility in Dublin, Ireland. The Dublin-based team will play a critical role in our continued digital transformation and will function as a center of excellence for SiriusXM’s global Product and Technology organization.
SiriusXM’s new Dublin facility will comprise a workforce primarily focused on software development, automotive technology and engineering, AdTech, data science, and analytics. Talent based in the new technology hub will be charged with developing and implementing best-in-class standards for high-quality, scalable software deliveries for SiriusXM’s streaming and in-vehicle audio entertainment platforms.

• Content Analysis: Assist in developing and implementing strategies for content analytics that align with the company’s goals and objectives.
• Data Collection and Analysis: Conduct analysis and interpretation of data related to content performance, audience behavior, and market trends using analytics tools such as SQL, Tableau, and Excel.
• Performance Measurement: Support the development of key performance indicators (KPIs) for content performance and contribute to the creation of dashboards and reports to track and measure KPIs regularly.
• Audience Segmentation: Assist in identifying and segmenting audiences based on behavior, preferences, and demographics to tailor content strategies and improve audience engagement.
• Cross-Functional Collaboration: Collaborate with cross-functional teams, including marketing, product management, and business intelligence, to integrate content analytics into overall business strategies.
• Stay Updated: Stay informed of industry trends, best practices, and emerging technologies in content analytics and assist in recommending approaches to enhance the company’s content strategy.
• Data Visualization and Reporting: Contribute to the development of dashboards to support self-service analytics and fulfill ad hoc requests for content, product, and customer data