Senior Analyst, Market Research
at CMI Media Group
Philadelphia, PA 19103, USA -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 13 Nov, 2024 | Not Specified | 14 Aug, 2024 | 2 year(s) or above | Statistics,Data Manipulation,Microsoft Excel,Questionnaires,Healthcare Industry,Market Research,Reporting,Data Analysis,Qualtrics,Qualitative Data,Sas | No | No |
Required Visa Status:
Citizen | GC |
US Citizen | Student Visa |
H1B | CPT |
OPT | H4 Spouse of H1B |
GC Green Card |
Employment Type:
Full Time | Part Time |
Permanent | Independent - 1099 |
Contract – W2 | C2H Independent |
C2H W2 | Contract – Corp 2 Corp |
Contract to Hire – Corp 2 Corp |
Description:
The Senior Analyst, Market Research will assist in leading and creating research methodologies and approaches, day-to-day execution of projects, and analysis and insight generation of research data across multiple segments and/or audiences. The ideal candidate comes with an understanding as to best research methods, survey development, descriptive and inferential analyses, and interpretation of findings. A high level of accuracy and attention to detail on all data analysis is expected as well as clear and concise communication and a proactive approach to finding and solving problems that may arise
REQUIREMENTS
- Bachelors Degree in statistics, business, medical or behavioral sciences - Advanced degree preferred
- Minimum of 3 years experience with data analysis and reporting of results
- Minimum 2 years developing questionnaires and conducting quantitative primary market research
- Experience / ability to synthesize qualitative data
- Knowledge of Healthcare Industry a plus
- Knowledge of basic statistical methods
- Working knowledge of application software such as SAS
- Working knowledge of survey software tools, such as Qualtrics
- Proficiency with Microsoft Suite
- Ability to use Microsoft Excel for data manipulation and reporting
Responsibilities:
- Design surveys with input from other stakeholders, including researching the brand and market for relevant information
- Participate in client meetings with the media teams to understand client objectives, present survey design, facilitate agreement on the final questionnaire, and present results
- Facilitate internal team discussions to describe our offerings to internal stakeholders and suggest appropriate research for their needs, including methodology, sample size, and research requirements
- Analyze custom survey results, secondary and syndicated data, as well as desk research (including social listening, as needed) to generate meaningful insights, statistical differences between segments and/or pre- and post-campaign metrics such as awareness, message recognition, and intent to prescribe
- Ability to analyze both qualitative and quantitative data to effectively address internal / external client needs
- Assist in the projects including managing email deployments and honoraria payments
- Work with internal stakeholders to define key objectives for custom and syndicated research
- Collaborate with internal teams to share findings, interpret results, and align on strategic recommendations for our clients
- Work closely with our Social Intelligence team to integrate traditional market research data with social listening data and findings
- Identify opportunities for new methodologies or analyses that can best serve our clients
- Proactively take a forward thinking approach to research, understanding new and unique opportunities
- Assist in, and make suggestions for decisions and direction on survey design and statistical analysis
- Ability to synthesize research findings into actionable insights
- Ability to manage survey responses to ensure clean data needed for analysis
- Ability to identify relevant insights from custom research, secondary data, syndicated research and qualitative insights (from social listening and/or desk research)
REQUIREMENT SUMMARY
Min:2.0Max:3.0 year(s)
Information Technology/IT
Marketing / Advertising / MR / PR
Software Engineering
Graduate
Statistics business medical or behavioral sciences advanced degree preferred
Proficient
1
Philadelphia, PA 19103, USA