Senior Analyst, Marketing Analytics

at  BMO Financial Group

POSITION OVERVIEW:

The AIR MILES Reward Program Analytics & Insights practice is looking for a Senior Analytics & Insights Analyst to join our team. We are looking for an analytics practitioner with a blend of proficient technical skills and strong business acumen. The Senior Analyst plays a key role in the application & execution of consumer data and analytics to support the development of customer-centric business strategies and Loyalty Marketing for our clients

QUALIFICATIONS:

• Minimum of 2+ years of directly related work experience in analytics, customer loyalty, marketing, retail, financial / insurance (2-4 years preferred range)
• Problem solving skills coupled with the “can do” attitude
• Hands-on proficient experience with SQL, Python, and Tableau is an asset
• Experience with AB testing is preferred
• Knowledge in direct marketing, campaign management, experimental design, customer analytics, CRM, segmentation, modeling
• Retail and merchandising industry knowledge a definite advantage
• A strategic/analytical thinker who can link assigned tasks to the bigger picture
• Strong organizational, time management and communication skills (verbal and written)

THIS IS A HYBRID ROLE WITH THE EXPECTATION TO WORK IN THE TORONTO OFFICE 2 DAYS A WEEK

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

RESPONSIBILITIES:

• Applies subject matter expertise in customer loyalty, marketing analytics and technical aptitude across the AMRP analytics stack
• Contribute to all phases of campaign management (ideation, planning, targeting, measurement, recommendation) with a focus in pre-analysis and post-analysis
• Work collaboratively with internal and external business partners at multiple levels to understand business needs and maximize team impact
• Effectively manage analytics projects independently, including clearly defining scope, objectives, targeting & measurement strategy & communication plan
• Conduct timely customer analysis and campaign measurement to identify opportunities for clients to maximize the use of AIR MILES Reward Program to drive incremental sales & customer loyalty
• Advanced storyteller who builds a compelling story, presents analyses and facilitates a strategic conversation with a broad set of internal & external stakeholders
• Automate and make process and tool improvement suggestions to drive operational efficiency
• Actively contribute to the development, sharing and implementation of best practices and institutional knowledge across the department
• Act as a mentor & thought leader to facilitate development of analysts in the department