Senior Art Director

at  entourage marketing events

EDUCATION:

Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a related field

EXPERIENCE:

7+ years of experience as an Art Director or Senior Art Director in the marketing, advertising, or events industry, with proven success in managing large-scale, high-profile creative projects.
Extensive experience leading creative teams and working closely with marketing, production, and event management teams.
Demonstrated experience in conceptualizing and delivering event branding, marketing campaigns, and digital/physical experiences for events.A robust portfolio showcasing innovative and impactful design work across a variety of media (digital, print, environmental, and interactive).

SKILLS:

A strong sense of visual storytelling and creative direction, with the ability to translate marketing strategies and event objectives into cutting-edge visual designs.
Mastery of design principles, including layout, typography, color theory, and composition, ensuring brand consistency and high creative standards.
Exceptional leadership skills to oversee and mentor a team of designers, junior art directors, and freelancers.
Ability to present and articulate creative concepts to clients and senior leadership, addressing feedback and refining work accordingly.
A strategic mindset to align creative direction with business objectives, marketing goals, and brand positioning.
Ability to lead creative brainstorming sessions and provide innovative design solutions that elevate the overall experience for clients and event attendees.
Expert proficiency in industry-standard design software (e.g., Adobe Creative Suite, 3D rendering tools like Cinema 4D, SketchUp, or similar).
Knowledge of emerging digital trends, including AR/VR, interactive installations, and experiential marketing technologies.
Keen attention to detail, ensuring that all visual assets are pixel-perfect, on-brand, and meet the highest quality standards.
Ability to oversee final output for events, including event branding, signage, and digital/print materials, ensuring a flawless execution.

JOB PURPOSE

As an Art Director, your primary responsibility is to provide creative direction and oversee the visual elements of a project or campaign. You will collaborate with a team of designers, illustrators, photographers, and other creative professionals to develop compelling and visually appealing artwork that aligns with the project’s objectives and target audience.

PRINCIPAL RESPONSIBILITIES:

Creative Direction: Provide guidance and vision to the creative team, ensuring the overall artistic direction is in line with the project’s goals and brand identity.
Concept Development: Generate innovative ideas and concepts for visual designs, considering the project’s requirements and audience preferences.
Visual Design: Create or review visual designs, including graphics, illustrations, layouts, and other artistic elements, to ensure they meet quality standards and project objectives.
Team Collaboration: Work closely with designers, photographers, copywriters, and other team members to develop cohesive and impactful visual campaigns.
Brand Management: Maintain brand consistency and adherence to brand guidelines throughout all visual assets, ensuring they reflect the brand’s values and image.
Project Management: Lead and manage multiple projects simultaneously, ensuring deadlines are met and deliverables are of high quality.
Client Interaction: Collaborate with clients or stakeholders to understand their requirements, present creative concepts, and incorporate feedback to refine the artwork.
Stay Updated: Keep abreast of industry trends, design techniques, and emerging technologies to continuously improve the creative output and maintain a competitive edge.