Senior Associate, Content & Product Marketing (Indian Content)

at  Astro

WHY JOIN US?

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.
  “It’s our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

REQUIREMENTS:

• Content and Product Marketing & Promotions operations (existing / new products , content, offers and services) Eg: Astro Pay TV offers, Indian Content, OTT apps
• Acquisition marketing - promotes products to a new audience and aims to acquire new customers.

• Responsible to plan, lead and execute marketing campaigns whilst working closely with the Product, Content, Brand, Social Media, Digital Marketing teams and Content Partners (external)
• Cross-functional collaboration with Product, Content, Brand and Digital Marketing teams in formulating the product and content marketing plans based on overall product and promotions roadmap, content performance insights, new content title drops, alignment with master content calendar, and translating into an effective GTM (Go To Market) activities.
• Marketing Campaign Lead – to be responsible and owning the relationship with creative/media agencies and in-house promotion team in marketing collaterals for all product and content marketing activities.
• To have a strong understanding and insights to the different consumer segments and drive value proposition for product, content, corporate/group, and services accordingly.
• Analyse campaign performance/results and deliver reports on the campaigns and programs performance to key internal stakeholders.