Overview
Senior Associate, Demand/Lead Generation, Pershing Marketing
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We’re seeking a future team member for the role of Senior Associate, Pershing Marketing Demand/Lead Generation to join our Market and Wealth Services marketing team. This role is located in New York, NY/ Jersey City, NJ – Hybrid.

EMPLOYER DESCRIPTION:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world’s financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It’s the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

IN THIS ROLE, YOU’LL MAKE AN IMPACT IN THE FOLLOWING WAYS:

Implement tactics supporting brand awareness and client relationship-building or prospecting.
Contribute to executing comprehensive marketing strategies that drive lead generation, customer acquisition, and revenue growth.
Actively seek input from the business to make timely and well-informed decisions, shaping insights and thought leadership into winning strategies. Promote a sense of urgency that establishes individual accountability.
Establish collaborative relationships with internal and external clients to align thinking on strategic objectives, acting as a creative agency for the business, and fostering an environment of trust.
Position the business as an industry leader in relevant segments by managing collaboration between product and sales, as well as other cross-divisional teams, in support of business plans and corporate goals.

TO BE SUCCESSFUL IN THIS ROLE, WE’RE SEEKING THE FOLLOWING:

Energetic innovator and strong creative writer with diverse skill sets, sound judgement and strong points of view who can take initiative to put creative ideas into motion.
Proven experience building and executing innovative, multichannel marketing and communications programs and initiatives
Exceptional communication and interpersonal skills as well as the ability to build collaborative relationships and effectively partner across teams, functions and levels
Comfortable using data and metrics to measure impact, recommend improvements and optimize program performance
Highly organized with proven end-to-end program management experience and the ability to manage multiple priorities in a fast-paced environment
Strong project management skills and the ability to meet tight deadlines, juggle multiple priorities and execute flawlessly with great attention to detail
Experience in planning and implementing integrated marketing and communications campaigns
Bachelor’s degree or the equivalent combination of education and experience is required.
3-5 years of related experience
Bachelor’s degree required

LI-Hybrid

At BNY, our culture speaks for itself. Here’s a few of our awards:
America’s Most Innovative Companies, Fortune, 2024
World’s Most Admired Companies, Fortune 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
Best Places to Work for Disability Inclusion , Disability: IN – 100% score, 2023-2024
“Most Just Companies”, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
Bloomberg’s Gender Equality Index (GEI), 2023