Senior Associate, Digital Investment

at  Dentsu Media

Job Description
The Senior Associate position is a flexible hybrid opportunity located in the New York/Tri-State area. This person will support the Manager and Director in building programmatic media campaigns across clients within the dentsu portfolio of agencies including Carat, dentsu X and iProspect. You will receive on-the-job training in industry landscape and technologies, technology partnerships, campaign management, client services, ad trafficking, analysis, and communications.

MAIN ACCOUNTABILITIES:

• Holistic understanding of digital, deeper understanding of optimization strategy
• You will support your team with all client deliverables including campaign set up, launch notifications, ad creative screenshots, optimization to performance indicators, reporting, and updates
• Complete quality assurance per dentsu QA process within ad server, buying platform or demand side platform
• Understand and complete responsibilities to traffic in the ad serving process. Be the account point person for agency ad operations coordinating assets for upcoming campaign launches
• Build relationships with agency team counterparts (planning/activation/ad ops/analytics) and Client Centers
• Troubleshoot basic campaign delivery and performance issues independently
• Traffic all ad serving needs (if applicable) and provide quality assurance of tagging process
• Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery
• You will become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components
• Interpret performance reports to provide applicable insights

QUALIFICATIONS

• You have 1+ year(s) experience within the digital and programmatic industry
• Experience with Prisma
• Collaboration mindset
• Strong analytical thinking and mathematical skills
• Comfortable with analysis and data
• Experience working with business applications such as Microsoft Excel (can maintain complex spreadsheets)

Please refer the Job description for details