Senior Associate/Manager, Brand (1 year contract)

at  EDB Singapore

[What the role is]
The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.
For more information on EDB, please visit www.edb.gov.sg
The Integrated Marketing team is part of EDB’s Brand, Marketing and Communications (BMC) division. Collectively, we oversee the Singapore business brand; coordinate all of EDB’s advertising needs; and execute campaigns promoting Singapore’s attractiveness as a destination to companies. Our goal is to build awareness of Singapore amongst international businesses and talent; and to translate this awareness into tangible interest from these audiences in moving to Singapore.
[What you will be working on]
As a Senior Associate/Manager (Brand), you will be the proud parent of one of the most exciting brands in the world, the Singapore business brand (yes we’re biased). You will use the left side of your brain to analyze how Singapore should be perceived by a global business audience and the right side of your brain to come up with exciting ideas to make this happen; you will then make these ideas a reality through compelling activations and campaigns around the world.
Your responsibilities will include:

Campaign execution and localization

• Manage integrated brand campaigns across paid, owned, earned, and partner channels. This involves campaign strategy and planning; production and execution; performance reporting; and stakeholder/vendor management
• Localize the Singapore business brand in one or more of our key markets, including Germany, Japan, Singapore, the UK and the US. This involves working with EDB’s international offices in those locations on online and offline activations as part of those offices’ overall go-to-market

Brand strategy

• Support meetings, workshops, and consultations with EDB senior management and Singapore government stakeholders on the direction of the Singapore business brand
• With the rest of the Brand team, suggest changes to the Singapore business brand in line with EDB’s wider industry development strategy, and translate these suggestions into EDB’s brand campaigns

Brand governance and proliferation

• Commission, govern, and drive adoption of Brand SG and EDB assets and toolkits, including visual assets, design templates, and merchandise
• Monitor application of the Singapore and EDB brands across EDB and partner touchpoints, including events, digital campaigns, and partnerships

Other ad hoc responsibilities

• Depending on business needs, you may be asked to support other integrated marketing work led by other team members. This could include supporting the execution of other marketing campaigns through events, partnerships, and paid media.

[What we are looking for]

• Singaporean
• At least 4 years’ brand marketing experience, preferably in B2B or public sector, as part of a marketing agency or as part of a corporate/government brand marketing team
• Experience in planning and executing integrated marketing campaigns spanning paid, owned, and earned channels
• Experience supervising and working with marketing vendors such as creative agencies and market research firms
• (Preferred) Experience with Singapore government procurement processes
• A degree in relevant disciplines including, but not limited to Marketing, New Media, and Mass Communication
• Ability to deliver high-quality work with minimal intervention from your managers
• Ability to influence internal and external stakeholders, including many who are not marketing experts
• Ability to thrive in a fast-paced working environment with high complexity tasks

We review applications and interview on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of application date. Only shortlisted candidates will be notified.

• Depending on business needs, you may be asked to support other integrated marketing work led by other team members. This could include supporting the execution of other marketing campaigns through events, partnerships, and paid media