Senior Audience Research Executive

at  BBC

PACKAGE DESCRIPTION

Job Reference: 14893
Band: C
Location: London or Salford
Contract: Continuing, full time (Office/Home - Hybrid)
Salary: £29,000 - £36,500 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. London Weighting may be applicable for this role.
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
• Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more

JOB INTRODUCTION

The BBC Audiences team is looking for a Senior Audience Research Executive to work on BBC iPlayer.
BBC iPlayer is one of the most successful and popular TV services in the UK. The role of the BBC iPlayer Audience Research team is to understand and represent the opinions of its widely-varying types of users and have a positive impact on the short- and long-term development of the service.
As part of the team you will use your media research experience to investigate and visualise web-analytics data, to draw out insights from qual and quant projects and to communicate them widely in compelling ways.

ARE YOU THE RIGHT CANDIDATE?

We are looking for someone who enjoys data analysis of all kinds, and bringing the stories from data to life. You’ll be good at quickly building effective working relationships with colleagues of all levels from other teams/disciplines (marketing, strategy, TV programme commissioning, online product development, etc).
You will have experience of analysing web-stats (ideally video/streaming data) and visualising them in Tableau or similar software. You will also have experience of working on qualitative and quantitative research projects.
You’ll be able to write to a high standard, synthesise useful insights and present them in an engaging way to colleagues of varying experience.
You’ll be someone who enjoys watching TV, and is knowledgeable and curious about the changing world of TV viewing across broadcast and online markets.

ABOUT THE BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Read about them here
Diversity matters at the BBC. We have a working environment where we value and respect every individual’s unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise. To find out more about Diversity and Inclusion at the BBC, please click here.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

MAIN RESPONSIBILITIES

In this role you will support the Head of Audience Research for BBC iPlayer in a wide variety of research projects – the workload of the team differs from week to week.
You will have responsibility for some regular reports and dashboards based on ongoing quantitative tracking studies, and will lead on ad-hoc analysis of that data too. You will help make the most of iPlayer internal web-stats data, working with our analytics experts. You will support on pulling together the strategic bi-annual reports which directly influence the direction of BBC iPlayer and of wider TV programme commissioning in the BBC.
You may be involved in commissioning and running ad-hoc quantitative or qualitative projects involving external agencies, and large-scale verbatim analysis, as well as stats-based work.
Your role will always be to make sense of the data for colleagues in other teams, and to pull out the most useful key stories, making the findings easily-digestible and inspiring. Your reports will be read across the business and you will be communicating with all levels of the organisation.
This team reports into the Portfolio Head of Audiences for TV Content, and you will work closely with colleagues in this wider team, who focus on TV programme research for both the TV channels and iPlayer. The iPlayer research team focuses mainly on the curation and management of iPlayer’s library of content, and product development, as well as general performance tracking.