Senior B2B Marketing Manager (all genders)

at  Zalando

As a Senior Content Marketing Manager (B2B), you will be responsible for developing and executing our thought leadership strategy, overseeing the creation of high-quality content, and further enhancing our B2B brand. You will be the steward of our brand’s integrity, ensuring consistency and excellence across all content initiatives.
ZEOS is part of Zalando, leveraging the company’s infrastructure, technology, and expertise to build an operating system for fashion & lifestyle. Established in 2023, ZEOS is developing tools that allow brands and retailers to manage their multi-channel business in one place. We aim to enable seamless e-commerce across Europe: from new market entry and expansion to optimization and business steering. The first ZEOS product is called ZEOS Fulfillment, and it gives brands and retailers the ability to fulfill their multi-channel sales using one stock pool, one integration, and one user interface. Being a small unit within a big company enables us to act fast but with backup from one of the leading online platforms for fashion and lifestyle in Europe.

ZEOS is part of Zalando, leveraging the company’s infrastructure, technology, and expertise to build an operating system for fashion & lifestyle. Established in 2023, ZEOS is developing tools that allow brands and retailers to manage their multi-channel business in one place. We aim to enable seamless e-commerce across Europe: from new market entry and expansion to optimization and business steering. The first ZEOS product is called ZEOS Fulfillment, and it gives brands and retailers the ability to fulfill their multi-channel sales using one stock pool, one carrier integration, and one user interface. Being a small unit within a big company enables us to act fast, but with the backup from one of the leading online platforms for fashion and lifestyle in Europe.

• You will develop and execute a comprehensive thought leadership strategy to position ZEOS as an industry leader within fashion & lifestyle ecommerce.
• You will oversee content production and editorial calendars across all channels and formats, including managing content agency relationships.
• You will identify key themes, topics, and content formats through market research, audience insights, and collaboration with internal stakeholders from product, sales, strategy, and Zalando Group communications and marketing teams.
• As the ZEOS brand guardian, you will oversee and maintain consistency in both visual and written elements, ensuring the integrity of the brand’s identity. This includes collaborating closely with designers and agencies to execute design projects aligned with brand guidelines and monitoring brand consistency across various communication channels and campaigns.