Senior B2B Product Marketing Manager

at  VEEDIO

WHAT IS VEED.IO?

At VEED, our mission is to make video creation accessible to anyone.
No hard-to-use equipment, painful learning curve, or keeping track of multiple subscriptions to take your ideas from record share. With VEED, you can do this with a single tool.
In just a few years, we’ve gone from one user to millions. From no revenue to $35M+ ARR. From bootstrapped to backed by Sequoia, one of the biggest VC firms in the world. From a team of two to a team of 180+. And we’re seeking more talented, motivated and entrepreneurial individuals to join our growing team.

ABOUT THE ROLE

We are looking for an experienced and passionate Snr B2B Product Marketing Manager to join our rapidly growing marketing team. In this role, you will be responsible for developing and executing the go-to-market strategy for our product portfolio.
You will work closely with the Product, Sales, and Strategy teams, and report to the VP of Marketing.
If joining a successful, high growth company with the opportunity to grow, do career-defining work, and leave your mark excites you, then keep reading!

WHAT YOU’LL DO:

• Defining our core messaging and positioning
• Develop and execute product positioning and messaging that differentiates VEED’s products from its competitors in the market.
• Develop and maintain a deep understanding of VEED’s target audience and market trends to inform product strategy and messaging.
• Define frameworks that help us position our products and features, and how we should talk about them.
• Help us tell the stories of our products and the people who use them - we want to talk about value, not tools.
• Create a product collateral suite to help the sales team nurture and close enterprise prospects.
• Research
• Develop a deep understanding of our target markets and help map customer journeys across different end-user groups to identify high-impact opportunities.
• Become the go-to expert on the needs, behaviour and motivations of our users, and market trends around videos and content creation.
• Continuously engage in research and develop a strong understanding of the broader competitive landscape and ecosystem.
• Monitor and report on market and competitor trends, and adjust product positioning and messaging accordingly.
• Go-To-Market Strategy
• Collaborate with the product team to develop comprehensive product launch plans, release plans, and overall product GTM strategy.
• Work closely with the sales team to develop sales enablement materials, such as product demos, case studies, and sales presentations and any other product onboarding materials.
• Work closely with the content marketing and social media team to create marketing materials, such as white papers, blogs, and social media posts, that effectively communicate VEED’s value proposition and product benefits.
• Manage product launches and releases, including coordinating cross-functional teams, creating launch plans, and executing go-to-market strategies.
• Collaboration
• You will be the voice of product in marketing and the voice of marketing in product, helping keep our teams well aligned and working in sync.
• You’ll work closely with all the functions within marketing (content, social media, influencer, performance) to define strategies and collaborate on execution.
• Work closely with our CRM manager and activation team to create strategies for effectively onboarding and engaging with users post sign up.
• Reporting
• Measure and report on the success of product marketing initiatives, and adjust strategies as needed to meet business objectives.
• Optimise based on learnings.
• Maintain an experimental mindset to quickly test and learn, based on data.