Senior Brand Activation Manager - Peripheral Interventions

at  Boston Scientific Corporation

DIVERSITY - INNOVATION - CARING - GLOBAL COLLABORATION - WINNING SPIRIT - HIGH PERFORMANCE

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
Boston Scientific is seeking a Senior Brand Activation Manager to join their Peripheral Interventions (PI) team. The ideal candidate is passionate about creating innovative, compelling, and motivating customer-centric content experiences. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences that engage and motivate physicians and other healthcare professionals (HCPs). He/she/they will work closely with Digital Marketing, Product Marketing, and other internal and external stakeholders to ensure the content aligns to channel best practices and to drive consistent implementation of optimization recommendations. This is a role for a results-focused individual contributor who can think strategically but also drive superb execution.
Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply it to content development. Key areas include, but are not limited to, website, email, programmatic advertising, organic/paid social, marketing automation, and other levers and capabilities within an omnichannel marketing program.
This opportunity is a hybrid work opportunity at our Maple Grove, MN office location.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in marketing, business, communications, English, journalism, or another relevant field
• 5+ years of content strategy and/or marketing campaign experience
• Experience developing content and materials from concept through production for use in multiple channels, with a heavy concentration on digital storytelling and asset creation
• Understanding of brand management and principles
• Experience working with/managing agency and external vendor partners
• Proven ability to manage multiple stakeholders and programs while adapting to changing priorities

PREFERRED QUALIFICATIONS:

• Highly motivated, action-oriented with demonstrated ability to lead, collaborate, influence within a team-based environment and partner with internal/external stakeholders
• Strong interpersonal skills, both verbal and written, with the ability to directly and indirectly influence to drive business objectives
• Strong attention to detail, good adaptability, and ability to manage and progress projects through completion
  Requisition ID: 593211
  As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
  So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
  At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.
  Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.
  Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.
  Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.
  Nearest Major Market: Minneapolis
  Job Segment: Marketing Manager, Content Strategy, Product Marketing, Senior Brand Manager, Advertising, Marketin

• Partner in the development of content and communications plans that support the PI Vascular franchise, including the use of appropriate channels, messages, and tactics to physician audiences.
• Utilize research and insights to identify key points of differentiation, reasons to believe and messaging themes and lead collaboration to establish content strategy, communication journeys, and measurable goals.
• Lead development of message maps, define brand strategies and create compelling content and assets. Partners with and manages vendors and agencies to ensure that initiatives meet objectives. Provides guidance and feedback on areas of continuous improvement.
• Partner with analytics resources to test content types, creative approaches, and demonstrate performance. Translate into new opportunities across communication channels via performance insights.
• Build and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, and other relevant teams.
• Ensure content is consistent with Boston Scientific established guidelines, processes, and tools. Provide recommendations where appropriate.
• Communicate proactively to all stakeholders, managing expectations, timelines and logistics.
• Acquire and maintain knowledge of communications and industry trends and best-in-class practices as related to responsibilities. Share learnings with internal team where appropriate.
• Serve as a thought leader by sharing knowledge and best practices with team and cross-functional stakeholders.