Senior Brand Copywriter

at  Paired

WHO WE ARE

Our romantic relationship with our partner is one of the most important parts of our lives, but building and maintaining a happy relationship over time can be challenging. We want to make the journey easier.
We believe in the daily practice of love, and through our award-winning mobile app launched in October 2020, we’ve been helping couples connect in a fun, effective, and affordable way. Recognized as one of Google’s Best Apps of 2020 and Apple App of the Day in January 2023, we proudly serve over 250,000 users daily, establishing ourselves as the #1 player in the relationship management category.

REQUIREMENTS

• Proven expertise as a brand marketing copywriter, preferably in startups focused on apps, subscription models, or digital products
• Flawless English writing skills, with a strong mastery of American English
• Exceptional attention to detail and a keen eye for proofreading
• Ability to translate creative direction from briefs into high-converting copy
• Experience in content ideation and pitching new ideas to enhance brand marketing efforts
• Eagerness to learn and take accountability for content design within our Product team (prior experience is a significant plus)
• Capable of working on your own while happily actively contributing to collaborative team efforts
• Self-motivated and adept at self-learning new skills
• Valid UK or European working permit or passport (no sponsorship required)

ABOUT THE ROLE

Paired is looking for a Senior Brand Copywriter to take our brand voice to the next level. As our first in-house copywriter, you will own the Paired voice and be responsible for crafting clear, compelling and consistent communications. Reporting to the Head of Brand, this role will be primarily responsible for copy on all marketing campaigns. As we are still a small and nimble team, the Senior Copywriter will also work closely with the Product Team and take the lead on UX copywriting. This job is an excellent opportunity for a strategic writer with a strong POV who wants to make an impact on a growing brand.

WHAT YOUR ROLE ENCOMPASSES:

• Take ownership for on-brand copy that engages, educates and resonates with users, ensuring it always feels fresh
• Develop compelling copy for brand marketing campaigns, performance ads, product feature releases, emails, blog posts and push notification copy
• Write and optimize content for performance media, awareness, and evergreen ad copy, focusing on achieving specific performance marketing goals
• Partner with the product team to support with UX copywriting, developing user-centered experiences and product descriptions that highlight key features, benefits, and specifications of our app
• Ensure quality, clarity, and consistency in all content and copy across all channels and assets
• Use insight and analytics to understand current performance and future opportunities
• Stay updated with copy trends and be innovative to draw the audience’s attention