Senior Brand Manager – Cardiovascular

at  Sanofi

Reference No.R2771338
Position Title: Senior Brand Manager – Cardiovascular
Department: General Medicines Marketing
Location: Toronto, ON

EDUCATION

• Bachelor’s degree or equivalent, MBA or graduate degree a plus

EXPERIENCE

• Minimum 5 years commercial experience in pharmaceutical marketing.
• Minimum 1 year of experience in pharmaceutical marketing in the Canadian market.
• Technical marketing skills (needs, segmentation, SWOT analyses, creation of competitive strategies, risk assessment) and stay abreast of new marketing trends.
• Direct experience with external customers and stakeholders an asset.
• Key account management experience an asset.
• Experience with digital tools, social media, virtual customer engagement and omnichannel.
• Working knowledge of reimbursement on provincial and private payer level.
• Experience working in an Agile team preferred.

SPECIFIC SKILLS AND/OR COMPETENCIES

• Strong results orientation i.e. has a proactive, business-oriented focus with the resolve to set challenging goals and demonstrate the commitment and persistence to achieve them.
• Solution-oriented, entrepreneurial mindset; open to new approaches and tools; willing to take thoughtful risks; ability to prioritize and simplify internal and external solutions and approaches.
• Proven ability to work in a fast-paced, change-oriented environment.
• Proven ability to function effectively and easily at all levels of the organization.
• Demonstrates ability to translate customer insight into actionable and scalable MVP’s.
• Digital acumen (e.g. social media, big data, AI, IOT), omnichannel expertise, and storytelling skills are strong assets or to be developed.
• Willingness and ability to collaborate across functions, global/local, and within Commercial team.
• Demonstrates respect for all individuals independent of race, age, ability, orientation and ensures diverse perspectives are valued in an equitable manner.
• Demonstrates business acumen, ability to flex between strategic thinking and detailed excellence in execution.
• Possess excellent technical aptitude and marketing ability skills with a proven ability to innovate.
• Strong analytical / problem solving skills.
• Financial acumen, including ability to assess forecast, analyze data, manage budgets.
• Demonstrate superb written, verbal and presentation skills.

Languages:

• English: Professional level required.
• French: Professional level required.

MAIN RESPONSIBILITIES:

• Strategy and Execution: Lead the strategy and execution of the Cardiovascular prioritized portfolio, focusing on Praluent business objectives.
• Product Vision and User Stories: Define the product vision, prioritize user stories, and execute initiatives to validate hypotheses.
• Collaboration: Collaborate across functions within Commercial and with global teams to maximize value for patients, customers, and Sanofi.
• Insight Gathering: Gather insights from internal teams, public and internal data, and stakeholder interactions to inform decision-making and product improvements.
• Forecasting and Budget Management: Responsible for forecasting, financial forecasts/budgets input, demand/supply management, and expense management for the therapeutic area.
• Continuous Improvement: Drive continuous improvement using new ways of working, digital tools, and external data-driven insights.

DETAILED RESPONSIBILITIES AND DUTIES FOR THIS JOB

• Strategy Development and Execution: Develop and execute Cardiovascular strategies and tactics through collaboration with cross-functional teams, including Medical, Policy and Market Access, Sales, Supply Chain, Regulatory, and others.
• Global Collaboration: Partner with global teams to support the brand vision for Praluent and the overall vision for General Medicines and North American markets.
• Launch Management: Achieve launch targets for Praluent line extensions and manage expense budgets to maximize product uptake.
• Market Awareness: Maintain a deep understanding of market and competitive dynamics to anticipate and address opportunities and risks.
• Agile Working: Adopt agile ways of working to maximize customer satisfaction, progress, and return on investment.
• Omnichannel Strategy Execution: Execute the Omnichannel strategy for Praluent, making smart investment decisions for maximum ROI.
• Persona-Based Messaging: Co-create persona-based messaging and journeys for targeted, precise customer engagement.
• Data-Driven Insights: Use data-driven insights for forward-looking strategies, predictive execution, informed decision-making, and impact measurement.
• Digital Tools Utilization: Leverage digital tools for personalized and targeted customer engagement and efficient working methods.
• Financial Forecasts Management: Ensure clear understanding and management of financial forecasts, coordinating with BO&S, Supply Chain, and Finance.
• Investment Maximization: Prioritize the utilization of global tools, data, and insights, and implement an agile approach for local adaptation when needed.