Senior Brand Manager

at  Diageo

Job Description :
About us
At Diageo, we boast a wealth of admired brands that few companies can rival. With names such as Baileys, Guinness, Smirnoff, and Johnnie Walker, there’s a rich legacy of character and outstanding products to promote. And we rely on passionate, driven marketers to celebrate these brands and ensure their future success.
Character is everything to us at Diageo. We’re looking for the bold, daring and pioneering spirit that has sustained us for hundreds of years. If you share our sense of adventure, you’ll thrive here. With opportunities to shape the career you want, through continuing learning and development, and the support of passionate peers.
About the role
In Diageo Ireland we operate with an Outcome Based Marketing model where roles below L4 sit within talent pools and are assigned to projects to deliver strategic outcomes aligned to our share and margin aspirations.
As such this role will work on multiple projects across our beer and spirits portfolio giving the applicant access to a breadth of experience and stakeholders.
Senior Brand Managers will be responsible for creation of growth drivers and brilliant execution of plans. Strong project management skills will be a key requirement of this role to lead multiple inputs and stakeholders.

Leading:

• Projects that require significant levels of in market creative development and/or collaboration with external/internal partners to resonate with Irish consumer insights
• Inspiring & leading cross functional & inter-agency teams to develop breakthrough brand insights and harnessing those to deliver award winning consumer & customer execution

Supporting:

• MM and head of brand on most complex and business critical shape-the-future create projects by leading the brilliant execution of plans, engaging and orchestrating cross functional and cross-agency teams to ensure project KPI’s are met on time and on-budget

Ensuring all projects meet the Diageo Ireland expectations:

• Impact. Our projects deliver business outcomes in terms of brand equity, recruitment, share gains or margin enhancement.
• Fame. Making our brands the most talked about and resonant in culture
• Local relevance. Ensuring Irish consumers are at the centre of all of our plans, challenging and adapting global drivers to deliver.
• Creative Flair. We create work that stops consumers and is recognised globally
• Learning. No project is over until we have learned from it and shared the learnings

TOP ACCOUNTABILITIES

You will be leading the creative development and execution, galvanising business and agencies behind their project ambition

You ‘ll be building purposeful winning brands by:

• Strong strategy activation and compelling brand storytelling capabilities
• Emerging capability in prioritisation and strategy development

You’ll be using insight to sell more:

• Skilled at using data to increase personalisation and effectiveness of campaigns

• Insight generation capability- translating consumer curiosity into insights

You’ll be forging powerful partnerships:

• Skilled at leading cross-functional, cross agency teams and delivering programmes through others
• Has developed internal and external network

You’ll be driving marketing performance and delivering integrated execution: Develops and leads compelling briefs on new-to-market growth drivers

• Strong marketing judgement

About you

• 6+ years of relevant marketing experience
• Successful management of senior stakeholders, resulting in strong and positive outcomes
• Holistic skill set across various marketing growth drivers as well as a track record of delivering transformational business results
• Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
• A history of working across media, digital, social & DDM, experiential, PR, culture & trade marketing
• Demonstrated brilliant execution to high standards across various pillars of brand building
• Deep personal accountability for great performance
• Strong commercial and numerical acumen with attention to detail
• Experience working across multiple countries/geographies

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”.
This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps us grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Worker Type :
Regular
Primary Location:
St James Gate
Additional Locations :
Job Posting Start Date :
2024-07-1

• Strong strategy activation and compelling brand storytelling capabilities
• Emerging capability in prioritisation and strategy developmen