Senior Brand Manager Fuze Tea - LATAM

at  CocaCola

Our global vision is to become the best marketing team in the world, not just by a little but by a lot. We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America, with people at the heart of everything we do; our talented and diverse team drives our success. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt to keep redefining the beverage industry and creating meaningful impact.

JOB DESCRIPTION SUMMARY:

• Drive RTD Tea Brand strategy and execution across LATAM OU for leader brands to maintain growth and deliver short-, mid-, and long-term growth targets by closely co-working with category leaders and system networks.
• Lead brand marketing and grow sales, profit, and market share by establishing strong Brand Equity, robust strategy development, and strong plan development and execution.
• Responsible for inspiring and coordinating cross-functional teams across the Coca-Cola LATAM OU, Bottling partners, and Global teams.

QUALIFICATIONS & REQUIREMENTS

• Attributes: Strategic thinking, consumer-centric mindset, intense passion and responsibility to deliver results, ability to establish trust and build partnerships across teams and geographies, influential communication, visioning, positivity, resilience, open-mindedness, and curiosity.
• Brand management / Marketing experience with big and global brands and emerging local brands: Proven experience in leading businesses with holistic consumer marketing experience; holistic market/business diagnostics to identify critical issues, consumer in-depth insight identification, brand growth strategy development, innovation (business model, new product development), and campaign design/development, communication/creative development with Strong financial acumen and business analytics.
• Proven track record of leading complex projects with multiple senior stakeholders.

SKILLS:

Portfolio Management; Financial Acumen; Trade Marketing; Brand Growth; Brand Strategy; Influencing Skills; Innovation; Marketing; Digital Media Strategy; SWOT Analysis; Taking Ownership; Brand Positioning; Self Motivation; Social Media Strategies; Strategy Development; Growth Strategies; Problem Solving; Individual Resilience; Brand Marketing; Brand Management; Brand Architecture; E-Commerce; Cross-Functional Teamwork
Pay Range Not Availabl

• Develop a Strategic Business Plan and Annual Execution Business Plan for a responsible product portfolio, working with other senior brand managers and the Category head/lead to deliver sustainable value growth.
• Compelling growth strategy development covering vision to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels
• Identify key business priorities to develop solid marketing initiatives and commercial execution plans. Work closely with other functions to execute in the markets.
• Lead and inspire cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
• Brand business diagnosis and holistic analysis (consumer-centric, both macro & market trends, competition, package/VIS, channels, customer) as well as manage day-to-day performance tracking in profit and sales volume, and design brand research
• Manage brand budget in alignment with brand strategy and productivity guidelines.
• Team capability development & solid team building