Senior Brand Manager

at  Global Brands Limited

We are Global Brands Ltd – the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories.
At Global Brands, we’re not your average drinks company. We’re passionate about pushing boundaries, sparking conversations, and making a real impact in the digital space. If you’re looking for a dynamic environment where creativity thrives and ideas come to life, you’ve come to the right place.
Our amazing range of products include the award-winning Franklin & Sons premium soft drinks & craft mixer range, the student favourite VK, the 90s icon HOOCH and our category disrupting All Shook Up and Shake Baby Shake canned cocktails.
Our Head Office is based within our own award winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.

ROLE OVERVIEW:

We are looking for an experienced marketing professional to join our team and lead on all things Franklin & Sons. Our ideal candidate will know their Spritz from their Palomas and have a proven track record in building brands. Franklin & Sons is well regarded within the bartending community, and we are looking for an experienced brand professional to help us take the brand to the next level, winning in the national on and off trade as we continue on our journey to becoming the UK’s leading premium Mixer & Soft drink brand.
Reporting to the Head of Brand, you will take ownership for delivering the next phase of our growth, building and executing brand plans to deliver against commercial goals. Managing a team of 3, you will be a natural leader, able to support and develop your team, whilst delivering on the day to day demands of the role.

KEY RESPONSIBILITIES:

• To ensure brand plans and activations are delivered on time, in full, and are evaluated regularly.
• To support, coach and mentor direct reports
• To work closely with the Digital & Content team to support their delivery of brand plans, helping where needed to get jobs done.
• To drive, deliver and report on business performance.
• To ensure budget and PO trackers and monthly reports are up-to-date and accurate.
• To deliver on specific KPIs based on commercial objectives and key brand metrics. i.e. Volume, Value, Distribution, ROS as well as consumer metrics