Senior Brand Manager - HQ

at  Grace Loves Lace

Since our founding in 2011, Grace Loves Lace has revolutionised the bridal industry, redefining what it means to be a modern bride. Launching as a visionary e-commerce-only brand, we embraced bold innovation - and it transformed the industry! Today, we’ve expanded our reach across four continents, with 26 stunning global boutiques, shipping to over 80 countries, and establishing a strong global wholesale presence.
At the heart of it all is our global Head Office in Burleigh Heads on the Gold Coast - a creative hub where innovation meets excellence. We’re now seeking an experienced Senior Brand Manager to continue shaping and stewarding our brand’s identity, working closely with our Founder & Creative Director and the CMO to shape the future of our brand.

ABOUT YOU

We are looking for a results-driven professional with a passion for storytelling, branding, and leadership. You must be able to balance the creative and business/commercial aspects of this role effectively. You must also excel at collaborating and seek to inspire and lead your team!

EXPERIENCE & SKILLS REQUIRED:

• 8+ years in senior brand/creative manager roles (experience within fashion or lifestyle industries is preferable).
• Proven leadership and team management skills.
• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Expertise in digital marketing, social media trends across global markets, and omnichannel strategies.
• Strong storytelling, with an ability to translate brand values into engaging campaigns and experiences.
• Familiarity with tools like Adobe Creative Suite, Asana, and analytics platforms.
• Visionary thinker with a creative edge.
• Data-driven decision maker.
• Collaborative and adaptable leader.
• Aligned with Grace Loves Lace’s values and mission.

As the Senior Brand Manager you will lead a small, dedicated team, driving brand strategy, creativity, and consistency across all touchpoints to foster brand loyalty, engagement, and support our continued growth. Your role will be pivotal in amplifying the unique essence of Grace Loves Lace and creating an enduring connection with our target audience.

• Strategic Brand Leadership: Develop and execute a global brand strategy that aligns with business goals and resonates across regions.
• Team Leadership: Inspire and mentor the Brand Marketing team, fostering creativity and collaboration.
• Brand Identity & Messaging: Oversee visual identity, maintain an authentic brand voice, and ensure consistency across all channels.
• Content & Social Media: Lead content creation, oversee social media strategy, and drive engagement.
• Campaigns & Events: Plan and execute impactful campaigns, photoshoots, and events.
• Partnerships & PR: Cultivate relationships with media, influencers, and collaborators to expand brand reach.

This is a full-time head office-based role. We are to open candidates willing to relocate to the Gold Coast.