Senior Brand Manager JPS (m/f/d)

at  Imperial Brands

WHO ARE YOU?

• University degree in Economics, Business Administration or comparable education, proven track record of consumer centric marketing thinking
• 6 to 10 years professional experience in Brand Marketing and minimum 3-5 years proven experience in an FMCG environment, ideally in Germany, tobacco experience welcome
• Excellent analytical skills and very strong conceptual, planning and strategic skills
• Self-confident and comfortable dealing with stakeholders from all levels, while being results driven with initiative and ability to work autonomously
• People/ leadership experience, curious, flexible, organised and able to handle multiple projects at the same time
• English fluent in spoken and written, German desirable, as well as excellent written and verbal communication skills

THE ROLE:

For our Branding team in Hamburg, we are looking for a Senior Brand Manager JPS (m/f/d)!
The Senior Brand Manager works within Consumer Marketing, Cluster DACH, reporting directly to the Head of Brands JPS. The role holder is responsible for developing the Brand Strategy in the Cluster, defining the Operational Plan and executing the planned initiatives in GER market for JPS brand (all combustible categories). The Senior Brand Manager plays a pivotal role in adapting global deliveries to cluster needs and works in close cooperation with the Global Marketing & Portfolio Team and the Regional Marketing Europe.

WHAT ARE YOUR MAJOR DUTIES?

• Brand Equity- Co-create Brand House, Snapshot and Equity Campaigns across touchpoints with Global Marketing & Portfolio ensuring relevance for local consumer- Co-create consumer experience platforms across touchpoints to ensure target group relevance- Monitor Brand Health and propose relevant actions to improve it
• Brand Strategy & MEP (Media Execution Partners) - Define an insights-based brand strategy for the German market based on Global Marketing guidelines reflecting business plan targets and ensuring brand equity building- Develop holistic MEP incl. consumer relevant brand & product initiative pipeline- End-to-end ownership of assigned brands
• Brand Portfolio and Innovation- Deliver a portfolio architecture in line with target consumer needs & market trends / demand shifts- Develop, validate and implement new business opportunities incl. comprehensive preparation of respective business cases - Co-create brand initiative drumbeat relevant to DACH Cluster (i.e. GPC, BPPC, LEP) and ensure effective and efficient implementation and evaluation of brand/product initiatives
• Develop Investment plan- Develop the bottom-up budgets to determine the cost per portfolio brand initiative and quantify the total investment required.
• Performance Evaluation- Responsible for preparing recommendation and mitigation plans based on evaluation of brand initiatives implementation, reviews and updates targets and KPIs.- Track brand performance in all business matrix
• Leading people in WHAT- Lead a team of junior brand manager/ brand manager and support development of holistic MEP incl. consumer relevant brand & product initiative pipeline based on overall brand strategy.